boba bria Profile picture
Founder @honeybgames || @/bobabria on TikTok || ex-@google engineer || advisor @googlestartups (she/her)
Jul 8 15 tweets 3 min read
What skills do you need to make an app that hits $100K/year in revenue?

All the skills I mention below are learned skills that you can build along the way. You don’t need to have them all to get started

12 skills I recommend:

1. Marketing ⬇️ 1. Marketing: The most important determiner of success of an app is marketing. Who is going to pay you if they can’t find your product?

Even buying in-app purchases is marketing within your product

But marketing isn’t just “posting on social media.” It’s about truly understanding what your customer wants and what message resonates with them.

I knew NOTHING about marketing when I got started making apps, but I learned along the way. I made many marketing mistakes but as I got better, my products got better.

Now I work on marketing before I write a single line of code

I'll create more follow up threads about marketing because it's that important