We spent $700,000 on direct mail in 2025

Which generated $14M in revenue

20X return. Here's our playbook: Some context

I’m the 4th largest Midas Auto Repair franchisee in the country

35 locations in Philly/New Jersey

$50M in revenue

Direct mail has been our main local marketing strategy for years

I just became franchisee #3 of an emerging brand!

I purchased 5 territories of Waterloo Turf in Houston that will launch in May.

What I love about this business 👇 Full disclosure: I’m also an advisor and investor in the franchisor

This business creates jaw-dropping transformations that customers love to show off.

When did you last invite friends to see your freshly repaired plumbing?

I’ve acquired 20 franchises through seller financing

This is how I scaled to 30 locations generating over $45M a year

A breakdown of our 6 seller-financed deals: The first deal in 2018 helped fuel our growth

That shop quickly become one of our most profitable locations

Earning $300-400k/year

We spent $650,000 on direct mail in 2024

Which generated ~$12M in revenue

Here's our complete playbook: We're the 4th largest Midas auto repair franchisee in the country

33 locations / $44M in revenue

I’ve been all-in on direct mail for years

Owning franchises can make you millions

Why do so many franchisees buy themselves a job?

Here is the secret to grow from 0 to $20M+ per year I’ve been in franchising for 15 years.

I’ve scaled our portfolio of franchises to 40+ units across multiple industries that generate over $45M in sales annually

Industries: auto repair, residential painting, senior care & B2B service

There’s a lot to like about the dumpster rental business:

- Simple
- Scalable
- Timeless

The best part is earn money from assets, not labor

Let’s dive into Dumpster Dudez: Most franchise models are reselling labor.

You hire an employee for $25 per hour and charge the customer $75. The only way to grow revenue is by hiring & managing more people.

The dumpster rental business is the opposite

If you want financial freedom, start a boring business

The most underrated? Home services

Here are 8 reasons why this business model is your ticket to $$ freedom:

Some of the most profitable franchises that I've come across have been home services

They're also simple to start

As someone who has scaled my boring franchise portfolio to 35+ locations

Here are 8 reasons why it's a great business model:

10 movies that will teach you more about finance than your $100,000 degree:

1. Moneyball 2. The Big Short

No business is more essential than drain cleaning

A franchise that capitalizes on it:

- Scalable
- Low overhead
- Low employees

Let’s dig into ZOOM DRAIN Business Model

Most plumbers focus on everything above the drain
- Toilets, sinks, S-traps
- Showers, tubs, hot-water heaters

They can handle small drain clean outs

For anything serious they need to call in the big guns

If you don't understand how to negotiate, you'll never be truly wealthy.

Here's everything you need to know about negotiation: Over the last 8 years, I've used these negotiation tactics to roll up 30+ auto repair franchises

Here are my top 9 tips:

I've studied 100s of mental models to make better decisions.

The top 10 I use daily (that make me $45M/year): Over the past 8 years, I scaled our franchise business to 35+ locations

This year, we're on track to hit $45M+ in revenue

This is not because I was born smart but because I use mental models

Here are my top 10 that I use every day:

I found a guy on YouTube who asks 60, 70, 80, and 90-year-olds:

• Their biggest mistakes
• What they used to worry about
• One piece of advice for their younger self

Wildly enough, they all pretty much mention the same things.

Here are my top 7:

1.

If you don’t understand psychology, you’ll never be truly wealthy.

10 cognitive biases every business owner needs to master: The Halo Effect

First impressions are everything. Make sure your brand's initial touchpoints are flawless.

From website to customer service, nail that first interaction.

It will color how people perceive you moving forward.

@AliAbdaal shares:

I found a guy with a home service franchise that cash flows $2M+ per year.

• Boring niche
• Didn’t invent anything
• No expensive equipment

It’s a recession-proof franchise who’s crushing it.

Here’s the breakdown: For confidentiality, I won’t reveal his identity. But…

He was one of the first 20 people to franchise a new brand. Advantages he got:

• They can change and adapt more
• They give more personal help
• Less money and fees to start

A franchisor agrees with this. Here's why.

Ditch the vending machine side hustle

Check out this franchise instead:

- very simple
- technology-based
- low to zero employees

Let's dive into Clothes Bins Simple Business Model

You strategically place these bins at collection sites:

- schools
- churches
- gas stations
- shopping centers

They are collecting free clothes & shoes 24/7

Meet Voda Cleaning & Restoration franchise:

- $2.4M sales at founding location (in 2023)
- Floor cleaning + restoration
- Home-based to start
- Recession-resistant

Let’s dive in: Business Model

They offer two core services: floor cleaning & restoration

Carpet cleaning provides consistent, predictable revenue that you can start getting immediately

Restoration is less predictable but higher tickets (usually paid by insurance)

Unlocking the secrets to seller financing

We’ve scaled our franchise business from 6 to 30+ locations following these principals

I will teach you everything I know (in 2 minutes): Seller financing isn't as complicated as it may seem

The seller of the business becomes the bank

They loan you the money to buy their business

They collect a down payment, monthly payment & earn interest

The tax code is a game

Smart business owners who know how to play can massively slash their taxes

I'm no CPA but I run a $42M+ per year company and spent years learning this

Here's one way to play the game: It's all about accelerated depreciation

Depreciation is the expense of an asset over its "useful life"

You can choose to accelerate depreciation by pulling forward future deductions into the current year

It doesn't matter how you pay to take advantage of depreciation

I've scaled my business to $42M/year following a simple management strategy

Every employee is measured on 2 things:

Performance - high performers put 💰 in the bank. Low performers don't

Sh*t Factor - high gives headaches. Low never causes problems

Here's how it works: Rockstars are your best employees

High performers with very few issues

Your goal is to find & keep as many of these as possible

I'm going to build a $15M/year painting business:

- starting at $0
- with no painting experience
- only working 5 hours per week

Here's how: It all starts with franchising

I bought the 13 territories of "That 1 Painter" in the Greater Philly

We'll service this entire market ☝️+ Scranton PA once all open

I want to help thousands of people achieve financial freedom through franchise ownership

Here's how I'm doing it:

1) Education - many people mistakenly believe owning a franchise is buying yourself a job or unattainable, reserved for celebrities (like Shaq)

Both of those are true but there's also an entire middle ground where ordinary people (like me & many friends) can build an amazing cash-flowing business

(We've scaled our franchise to over $40M+ in revenue that's now funding our flywheel to buy more franchises & real estate)

I'm going all-in this year on 10X'ing education content about due diligence, hiring, operations, scaling & more.

2) Finding a Franchise - there are over 3,000 franchises in the US. Many of them are mediocre at best

Buying a franchise is a very personal decision. Just because it works for me doesn't mean it'll work for you.

We help people find a franchise that matches their goals, skills, budget & location.

We also provide a ton of resources to give our clients confidence in their life-changing decision.

3) Franchise Community - there is nothing more powerful then surrounding yourself with other like-minded, driven people

I've created an exclusive community for high-performing franchisees.

Members who show up and engage will turn decades into days. They will learn from owners who've already done it & want to help others.

We are launching this month and need founding members who are all-in.

4) Operating Partners - I'm partnering with experienced operators to scale cash-cow franchises

I've already done deals a couple deals & plan on doing a few more this year. Details are confidential for now

My podcast, Twitter, and community will be my funnel to find brands, partners & capital

Next Steps

See links below if I can help you achieve financial freedom through franchising

It's changed my life -- it could change yours too. Education
- Podcast:

- Free Franchise Due Diligence Course: businesswithbeers.buzzsprout.com
brianbeers.com/offers/7wBm3YKK