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Brie E Anderson | GA4, GTM, GDS Profile picture
Brie E Anderson | GA4, GTM, GDS
@brie_e_anderson
An analytical nerd with a soft spot for strategy 🤓💪 Owner, BEAST Analytics | Rad Analytics Speaker 🤘| I like coffee and building shit ☕️
Jun 26, 2023 • 4 tweets • 2 min read
Yikes! We only have a little over 4 days before UA goes caput ☠️

Are you ready?? I just want to make sure... 😳

For instance, did you know that if you're sending parameters using GTM, you HAVE to set them up as custom dimensions in #GA4 in order to see them? ⚙️

Here's how 👇 To define your dimension:

1️⃣ Go to the admin section and find "Custom Definitions"
2️⃣ Click on "Create custom dimension"
3️⃣ Select the desired parameter you'd like to show in your reports
4️⃣ Give it a name and create the dimension
May 25, 2023 • 5 tweets • 2 min read
Ope! Need to track Phone Calls or Emails from your website in GA4?

Not need for GTM, these events can be created and tracked right in GA4 thanks to enhanced measurement 🔥

I'll show you how 👇 With enhanced measurement (which is on out of the box in GA4), outbound link clicks are tracked AND so are the link parameters...

This means that we can use these parameters to create custom events. Image
May 24, 2023 • 4 tweets • 1 min read
Thinking about creating a GA4-focused paid Substack for those who don't want an entire course, are looking for bite-sized pieces of content, and want some extra goodies (think data studio templates/tutorials and such)

Would y'all be into that?

Example pieces of content below 👇 These threads would be in one post

Jun 7, 2022 • 9 tweets • 4 min read
So, this is frustrating...

You want to pull everything from Search Console into Data Studio so that you can see ALL of your queries and make it pretty ✅

But then you go to compare period-over-period and you can't sort by the delta?! LAME 👎

Well, let's try this

1/🧵 Image With the data source open, select "Blend Data"

When the editor opens, select "Join Another Table" and select the same data source.

Now here comes the fun part...

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Mar 26, 2022 • 5 tweets • 3 min read
Did you know that the default session time out in #GA4 is THIRTY MINUTES?! 😅

So, someone can be on your site for 29 minutes and 50 seconds and *totally* screw up your average engagement time...

It can be avoided though, here's how to change it 👇

🧵 1/5 In the primary navigation, click through to the admin module ⚙️ and go to your data streams.

You will need to make this change to each data stream 🙄, so just click on the first stream you see.

Clicking into the stream will take you to the "stream details" 📑

2/5
Mar 24, 2022 • 7 tweets • 4 min read
So, you don't know where anything is in GA4?

Well, guess what... You can rearrange all of your navigation in the secondary menu.

Wanna know how? Stick around 👇

#GoogleAnalytics 🧵/ 7 In the secondary menu for reports, there is a button for "Library."

This is where all of the reports are stored and sorted - these are the reports that make up your navigation (see where we are going 😏)

When you get into the Library, select "Create New Collection"

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