The term "meme" was coined by @RichardDawkins on the 1976 book "The Selfish Gene", wherein the author explores a gene centered view of evolution. These ideas explain why it makes evolutionary sense for genetically related individuals to behave selflessly and 1/11 also why an individual risks its life and health to bring its offspring to the world. The term "meme" is meant to represent an analogous to the gene on a second layer to biology which is also susceptible to evolution, namely, human culture. Thus, the term is meant to convey 2/11