We are beyond the tipping point. AI is becoming the foundational layer upon which most creative work will be built.
Right now, the question is not whether most media will be generated, but how quickly. The progress we see is not slowing, quite the opposite. Real-time generation, hyper-personalized worlds, interactive narratives shaped by the viewer, these are coming soon, most likely in the next 24 months. Every artist I speak with is fascinated. Every media company is building a plan. To ignore this is to ignore reality.
Given the pace, I'm worried that we are not fully engaging in the conversations we need to be having, especially in creative industries. Many are staring at the point when we should be studying the curve. The popular discourse is a distraction, mired in anxieties that miss the larger picture.
Nov 2, 2023 • 6 tweets • 1 min read
I’m calling it. Creative software is dead. It’s the end of an era.
Creative software 1.0 was about separating specific tasks into domains. Vector graphics, NLE, motion graphics, image editing, 3D, audio editing, compositing, etc. are highly specialized fields.
Fields that when combined correctly, can bring a great idea to life. In 1.0, you were pushing pixels, drawing squares on a screen, moving tracks in a timeline, and recreating how light bounces on surfaces to predict a beam's reflection.
Nov 26, 2022 • 6 tweets • 2 min read
We are in the midst of a tectonic change in creative software.
AI will forever change how we tell stories.
There are a few things I like to keep in mind to navigate what’s coming.
1) New interfaces will need to be invented. Adapting existing UX/UI paradigms will not be enough to have controllable and expressive tools with AI.
