Imagineering, the R&D arm that shapes Disney theme parks, have a set of principles called Mickey’s Ten Commandments that are used to guide their work.

When I help startups define their own principles, I use these as a reference a lot. A lot to learn from them here.

(1/11) 💫 Know your audience.

A ruthless focus on audience wouldn’t look out of place in most startups - but this here was to ensure before anything was done, the team understood in detail who they were creating for.

(2/11)

As someone who has been in the depths of exploring brand activism and purpose in business these last 3 years, I’ve got a bunch of thoughts on Gillette’s latest work.

<thread> First off, any brand making positive, considered contributions to dialogue on social change should be welcomed. This is no different.

It’s a superb piece of content and is triggering all the right conversations. I recognise that value and the risk taken.