I accidentally spent $250,000 to explain why you should spend $200 on a deck of cards. Was it worth it? Please watch and tell me. But how did we get here?

The first deck, Workshop Tactics, was just a little side project to help a colleague run workshops without me around to help them.

everything I know about copywriting from spending £2m of my own money per month on ads and landing pages

part 1

(P.S. bookmark this tweet - I normally delete tweets but I won’t delete this for a while) write simply by using simple words.

try not to exceed one or two syllables.

this isn’t “dumbing” down. it makes your writing easier to read - you want people to read what you write, right?

the best business advice i could ever possibly give, is whatever you do - no matter what - you simply must avoid trying to do something "better"

better just means you are still competing with what already exists

you want to make something where you are the ONLY one doing it “but I want a calm business where I do something I know that already works but I know how I can improve on certain bits that matter”

This won’t be calm! Sure you do those bits better … but then your competitors notice and fix up too. Now what?

“What amount of revenue should I start caring about brand in DTC?”

It depends on what you are selling

If you are selling luxury goods - brand is your biggest lever. You cannot start “caring” about brand at 50m as a luxury brand. You won’t even get to £50m in the first place. And “brand strategy” IS your “business strategy” - who your audience is, or isn’t. What you as business care for, and what you don’t. What you are the ONLY brand doing. Not just a “brand” doing something “better”.