New SEO article: How to create FAQs at scale with Screaming Frog + OpenAI's API.

Create HUNDREDS of FAQs in just 10 minutes: This is the latest article + process I posted on the Nectiv blog.

Implementing FAQs is one of the most popular ways we're seeing brands optimizing for AI search: nectivdigital.com/how-to-create-…

Oh man, the Google Analytics MCP is INCREDIBLY powerful for SEOs.

You can have AI gather analytics data, find top performing content, analyze your content strategy + More: So not a lot of SEOs know this, but Google Analytics actually released they're own MCP last year.

Doing this gives you the ability to run an AI model directly on top of your Google Analytics data: developers.google.com/analytics/devg…

Man, Claude + Ahrefs MCP makes SEO analysis SO MUCH faster.

In just 5 minutes, it generated a topical authority report of key competitors: I've been loving using both Claude + Claude Code recently. Ever since Jason Melman turned me onto it, Claude has been my go to model for performing data analysis.

I also read from @ViperChill that he recommends using Ahrefs MCP with Claude.

Must-read SEO: This article analyzed the Google API leaks to demonstrate why Topical Authority is "the result of a precise mathematical model": This is another great post from @Hobo_Web where he uses the Google API leaks to connect things back to concepts we've longed discussed in SEO: hobo-web.co.uk/topical-author…

Little-known SEO Tip:

Screaming Frog will automatically identify pages blocked via the robots.txt + match the EXACT command that's restricting them: This is a really nice functionality of @screamingfrog , especially for larger sites that have built up a lot of URLs and robots.txt rules over time.

After awhile, it can be difficult to know what's being blocked or not.

Must-read SEO article: OpenAI released a 10,000+ word research paper titled "How People Use ChatGPT".

The study gives TONS of data on conversation intent, topics + more: This is an absolute must-read article if you're in SEO or AI marketing.

This study gives data into how users are interacting with ChatGPT. It does a great job of breaking down conversations into different topics areas and intents: nber.org/papers/w34255

AI SEO Tip: Identify AI Overview optimization opportunities by pinpointing queries where you rank well but don't appear in the AIO.

Here's the process: I get asked a lot about how to optimize for AI Overviews (a subject I'm still a bit torn on TBH).

But a lot of people ask me how to identify opportunities where they can claim AIOs for their brand.

Man, I love using ChatGPT's "Agent Mode" to create SEO content outlines.

In 5 minutes, it researches headings, FAQs, entities to include + more: Ever since ChatGPT released Agent Mode, it's been a pretty great tool to automate a lot of tedious SEO work.

It's pretty great at scraping the search results and analyzing the data it finds at scale: openai.com/index/introduc…

Technical SEO Tip: Screaming Frog's N-Gram Analysis is incredibly powerful for semantic content analysis at scale.

Here's the process: One little known aspect of Screaming Frog is that they released an N-Gram Analysis feature last year.

These are sequences of words that allow you to understand what different topics your content is optimized for: screamingfrog.co.uk/seo-spider/tut…

New Technical SEO Tool:

CloudFlare's "AI Insights" report gives you data on how AI bots scan the web. It shows crawl activity, purpose + more: This is a really cool release from CloudFlare that SEOs can use to analyze how different AI crawlers (GPTBot, Claudebot, Amazonbot etc) crawl the web.

With this tool you can see insights as to how different AI crawlers are interacting with websites: radar.cloudflare.com/ai-insights

SEO Tip: Images matter a lot for local SEO.

Adding your core queries directly in your Google Business images can help your visibility in local search: We've been doing a lot of analysis for local businesses recently and we've found pretty consistent trends of businesses doing well in local search.

When searching for competitive queries across different verticals "personal injury attorney", "pest control" and others, we're seeing that a lot of companies in the top three positions in local search use their core queries directly in an image.

SEOs, you have to give this a read.

These marketers influenced ChatGPT to list their CEO as "The Sexiest Bald Man Of 2025": @sissons_oliver and the team at Reboot recently performed a test where they wanted to see if they could influence the ChatGPT Search results.

They developed a hypothesis that if they could utilize their owned content assets where ChatGPT used its Search feature, they could end up influencing the outcome: rebootonline.com/controlled-geo…

Must-Read SEO: Claude leaks revealed the most important factors for getting links cited:

1. User Query Fit
2. No Present Knowledge
3. Structured Content This is an absolute must read by @HannsKronenberg (and shared by @aleyda).

gpt-insights.de/ai-insights/gp…

This article analyzed a recent leak of the Claude system to find how exactly the model chooses when to use a search function to answer a given query.

This is key because these are the instances for when AI will use traditional web content to bring an answer into the interface.

Technical SEO Tip: You can use Screaming Frog's "Custom Search" feature to easily identify internal linking opportunities on your site at scale: If you're looking to improve the SEO of your pages, internal linking is a fantastic way to do that. They're signals that you control 100% and can easily modify on your site.

Many sites actually have a ton of opportunity to internally link, however it can be harder to discover in the content.

New SEO article: How to diagnose an organic traffic drop.

This 8-step process shows you how to analyze your site content, links, technical SEO + more: This was a great article on the @ahrefs blog by @seomeetsdesign. In this article she creates a step-by-step SOP that guides you through how to analyze a sudden decline in organic traffic.

She provides eight different steps that site owners can walk through when analyzing a website traffic drop: ahrefs.com/blog/analyze-s…

Advanced Schema SEO:

This article showcases how to use "ID" schema to create powerful connections between your site's entities: This is a super interesting article from @web_shredder on the benefits of the "ID" structured data property.

By using this property in your structured data more, you're able to created strong + more direct connections between your site's entities: momenticmarketing.com/blog/id-schema…

Epic new dashboard: Google just created a new Looker template that allows you to analyze Google Analytics + Search Console data for SEO: This is a new resource that's available on Google Search Central that was created by @danielwaisberg and Cherry Prommawin.

In this article they link to a template that SEOs can use to analyze both GA4 and GSC data in one place: developers.google.com/search/docs/mo…

SEO for the CEO:

Here's a simple framework on how to create search forecasts that even beginner SEOs will be able to utilize: This was a great read on @sengineland from Rob Tindula.

This article walks you through a proposed model of creating SEO forecasts when presenting your projections to leadership: searchengineland.com/seo-projection…

Technical SEO Tip: In order to improve your crawl efficiency, Google recommends hosting as many resources as possible on third-party domains: This was a super interesting piece of information that I found in Google's latest "Crawling December" article. They created this article that gives users some insights on how Google crawling works along with some best practices.

If you're newer to crawling, it's a worthwhile quick-read. developers.google.com/search/blog/20…

New Ecommerce SEO article: Use Screaming Frog + ChatGPT to automate SEO text for category pages.

In 10 minutes, this process writes 250 pages: So I debated writing this article for a long time but super excited to collaborate with @screamingfrog on this one.

This process details how you can create that bottom of the page "SEO text" you see on category pages on commerce sites: screamingfrog.co.uk/using-ai-to-au…

Absolutely Epic: 130+ Tips For Ecommerce SEO.

This 20,000+ word post details strategies for technical SEO, product pages, content + more:

This guide on Freddie Chat features advice from different SEOs such as @thetafferboy , @SaraTaherSEO, @garrettsussman , @ViperChill , @Suganthanmn and more: freddiechatt.com/ecommerce-seo-…