Introducing Craft Nouveau: A series of collections advancing intersections of generative art and craft.

In partnership with @trameparis + @artblocksengine + @CPGCLUB.

Our genesis collection “Navette” brings the work of Alexis André @MacTuitui to life. 🧵 collectibles.trameparis.com “Navette” feeds André’s code into a digital loom, producing NFT artworks paired with large-format tapestries from acclaimed French atelier Néolice.

Alexis and Néolice worked hand-in-hand to optimize outputs for stitching, dyes, and material process—marrying coded art and craft.

An edition to turn the open edition meta on its head. 🧵 Introducing “Icons of the Internet,” an homage to the NFT community and open edition culture.

Tomorrow, two free, zero-royalty editions will be released: “LIGHT MODE” and “DARK MODE.”

The mechanics of both editions are 100% utility-based.

Everything you need to know about the Black Friday fashion drop from @CPGCLUB.

Plus, how to claim a free NFT with utility in the CPG Rewards™ program. 🧵 At the heart of our capsule is the concept of “Composable Clothing,” an ambitious design system in which garments have spots to affix patches representing communities—from Doodles to Cryptopunks.

This is exemplified in our hero piece, the Chore Coat.

(+Peep the @Ledger pocket)

Venture capital and web3. 🧵 NFT Twitter has been lobbing grenades at VC.

Apes were recently valued at $4B. Doodles and Proof approaching unicorn status. All were initially bootstrapped, and have early users to thank.

But what does it mean when projects outgrow their communities, and turn to VC for growth?

Ethereum is that killer bootstrapped app that can’t be stopped because it has the foundation for persistent incremental progress

You can use transact on other blockchains today faster, and more cheaply

But ETH is chosen for its flexibility, security, and decentralization (1/6) ETH maxis are boring; I am long SOL BTC MATIC and so on

Every chain has its purpose, but ETH has set its sights to be the de facto decentralized mainnet

Everyone contending on this specific value proposition can not overcome ETH

Why? (2/6)

Billion dollar projects and brands aren’t just built differently—they think differently.

Here’s how you can too. 🧵 They don't see purchases—they see routines

→Instead of hyper-focusing on revenue, they obsess over how, when, and why customers use and collect their products
→New products and drops aren’t just revenue drivers—they’re to embed the brand further into buyer routines

Gas fees will not go down. Transaction speed will not improve. Network capacity will not increase.

Dispelling huge myths about “The Merge,” and why L2 rollups are next. 🧵 Ethereum’s upcoming Merge from Proof of Work to Proof of Stake promises an exponential reduction in energy consumption—about 99.5%.

So Ethereum should work faster, and be cheaper, right? Unfortunately, no.

But the answer is more complicated than it seems on the surface.

The future of subscription NFTs (and why you should give a s*** in the first place). 🧵 “Why subscription NFTs?”

Web2 subscriptions are rented, not owned.

You do not own your Spotify membership. You can not sell it. And due to Apple’s 30% commission, you are also paying “platform tax.”

But this is just first inning thinking. Here’s what they’re really capable of.

I’ve grown projects to 40 ETH floors, and we bootstrapped our company to a $100M+ exit.

I’ve also invested in many failures, and the project I am most proud of fell under floor price.

I've seen the good, the bad, and the ugly.

What I’ve learned growing web3 communities. 🧵 Time Horizon

If you looked at our first startup, you would never have invested. It was the equivalent of a .01 ETH project with low volume.

But we diligently created value every day for years until the business was profitable with $50M annual revenue and fielding exit offers.

The Incubator is live.

We fund and grow web3 projects and NFT drops via an innovative, equity-free program.

With incentives aligned for builders + collectors, we aim to accelerate web3 through a virtuous flywheel.

Everything you need to know. 🧵 cryptopackagedgoods.com/the-incubator What does the Incubator provide?

→ Funding
→ Mentorship
→ Networking
→ Promotion
→ Access to the @CPGCLUB community of builders
→ Demo days with investors

Want to have a good time?

Go blow $100 supporting artists on Tezos, and walk away with some of the best artwork in your collection.

Where NFTs go from here. 🧵 The value of NFTs has been expressed primarily in speculative short-term gains.

The resulting collapse of the market and its dependence on milking IP through derivatives and airdrops is not shocking.

But what comes next is more inspired and creative than anything we have seen.

Why NFT projects need an omnichannel strategy, and how to create your own vertical marketplace. 🧵 In trad consumer, omnichannel means selling wherever customers shop.

Your website. Walmart. Amazon. Airports. Festivals. Hotels.

The trade-off:
Selling direct = Better profit
Selling wholesale = Better distribution

But web3 introduces a core function that changes the equation.

It’s Pop mania out there. 🎈

Everyone asking TONS of questions.

So here’s a thread to serve as your explainer on all things “Crypto Packaged” Goods. What’s so special about Pop? Can you explain the utility and the story behind the art?

Here’s a link to our launch thread with alllll the benefits laid out in detail.

https://twitter.com/chriscantino/status/1516143467289722880?s=20&t=FKIvb5SE6dZ6r6Y-O7as6w

We broke Twitter, and it didn't share my thread.

So here it is. All the alpha on Pop, and how you can get involved.

I am asking you to read carefully. 🧵 Pop is going to be a 100% allow list raffle, with more utility and access.

→ Guaranteeing fairness
→ Partnering with the finest web3 communities
→ Stacking big wins for Genesis members

We have constructed a model that is optimized for our community.

Big news.

Pop is going to be a 100% allow list raffle, with more utility and access.

→ Guaranteeing fairness
→ Partnering with the finest web3 communities
→ Stacking big wins for Genesis members

We have constructed a model that is optimized for our community. 🧵 First, Pop is simply oversubscribed.

And we are not interested in gas wars and bots.

We are interested in aggregating the finest minds in web3.

So we are prioritizing access for communities who actually get shit done.

On the “Genesis” of Crypto Packaged Goods. 🧵 @CPGclub is not a “project.”

It is the culmination of a network boostrapped by @jaimeschmidt and I over 12 years.

Everything started with a little company called Schmidt’s Naturals.

A little company we scaled and sold for $100M+, without venture capital.

Crypto Wallet 101 🧵

Keep your assets clean, secure, and ready for tax season. Security is a top priority—but so is organization. To trade with confidence, you will need a complete understanding of what’s working in your portfolio.

Let’s start with a strategy for managing hot, cold, and multi-sig wallets.

And earning passive income on the side.

The future of NFTs for brands and their communities. 🧵 Brands and creators are always testing new ways to engage audiences—via rewards, communities, and loyalty programs. Usually through the lens of ROI: “How much value can we extract from fans?”

It’s an outdated model.

Here’s how NFTs offer a more holistic approach.

Every day, brands ask the same question:

"How can we capture the opportunity in web3?”

So we started a consultancy to help enterprises get up to speed and strategize for cryptonative audiences.

Don’t get left behind. 🧵 cpg.consulting Legacy brands face legacy problems when it comes to participating in web3.

Education. Marketing. Execution.

The pain of bureaucracy.

So we’re decentralizing solutions for their centralized problems.

What happens when mainstream money starts flowing into NFTs? 🧵 Blue Chips

-Institutional money buys in to allocate exposure within ETH
-Asset class reinforced due to low supply, provenance, and “store of value” designation within portfolios
-More blue chip collections arise
-Some market leaders decline when outperformed by emerging projects