🧵We’ve just published our fourth electoral ad review and if the type seems a little heavier and the tone a little angrier, it’s because the keyboard is being hit a little harder and the writers are indeed a little madder. As a brief reminder, we are a non-profit, politically neutral organisation which does, or tries to do, what it says on the tin.

🧵Our response to @UKLabour's attack ads on @RishiSunak.

You don't need to be misleading to get "cut through".

Just look at all other advertising that has to abide by the rules set out by the ASA (unlike unregulated electoral ads). Recent Labour party advertising, in particular – to paraphrase – Rishi Sunak protects paedophiles from prison – has attracted much commentary and most of it focused on the subject matter of child sexual assault, the ‘ad hominem’ nature of the approach,

The House of Lords’ report ‘Digital Technology and the Resurrection of Trust’ that has been published today is a profoundly important document. The recommendations cover all the points we have been campaigning for over several years. reformpoliticaladvertising.org/2020/06/29/the… Most importantly we’d argue that the content of electoral political advertising should be regulated by the application of a Code of Conduct drawn up between a committee of existing regulators (The ASA, the Electoral Commission, the ICO and Ofcom) and political parties.

Here are some examples of lies in political ads that Alex discussed with @mrjamesob yesterday on @LBC. There are almost no rules to stop political advertisers saying whatever they want in their ads unlike all other ads. Our campaign wants to change that. Thread 👇 First up is one of the leave ads Alex mentioned
"Turkey is a candidate to join the EU. But it’s unlikely to join any time soon. [In addition] Turkey must get approval to join from each existing EU member." Read a full fact check here
fullfact.org/europe/turkey-…