Coach AJ 🎯 Mental Fitness Profile picture
Leadership + Mindset + Teamwork | Sharing lessons to build better leaders, stronger teams, and resilient people. 📬 https://t.co/cYF5anlzDV
Aug 14 • 8 tweets • 4 min read
Everyone tells you to "stay humble" and "be coachable."

But here's the problem: No one actually shows you what humility looks like.

Most people think it's just an attitude. It's not.

Here are the 5 specific behaviors that separate truly humble performers:đź§µ Image The problem: We treat humility like it's just an attitude.

But humility is actually a skill you develop through specific behaviors.

This isn't about being weak - it's about being confident enough to keep growing.

Here's what it actually looks like...
Jul 16 • 6 tweets • 3 min read
Shaka Smart gave the simplest definition of culture I've ever heard.

Just 3 actions that explain everything about how great teams operate.

It sounds easy, but most teams never master it.

Here's what he said and why it's so powerful:đź§µ Image "Culture is simply how we act, interact, and respond. That's it. Our job is to bring it to life, and the most important component of that is the people in our room."

Culture isn't mission statements or posters.

It's these 3 behaviors lived out.

Let me explain: Image
Jul 7 • 8 tweets • 3 min read
Everyone says leaders should:
"Care about people" and "Push people."

But no one teaches you how to do both - at the same time.

5 Signs You're Leading with High Standards and Compassion:đź§µ Image 1. You challenge people to be their best, not just do their best - It means you encourage your team to stretch beyond their comfort zones.

You coach character and growth.

You're no longer satisfied with "good enough" because you believe in people and their potential.
Jun 29 • 6 tweets • 3 min read
Last year, Nick Saban quietly went viral 4 weeks in a row on College Gameday.

Not for football. But for brutal truths about leadership, discipline, and standards.

Most people saw the clips.

But the full versions are even better:đź§µ Image TRANSFORMATIONAL LEADERSHIP
Nick Saban said, "People have to know that you care."

"If they think you only care about yourself...they're going to think you're a manipulator. And that's not really leadership."

Great leaders look to serve others.

They connect. They build trust.
Jun 22 • 6 tweets • 3 min read
Andy Reid gives every player the same advice - 4 rules for how to win at football and life.

Not just football. Life.

It’s simple. It’s powerful. And it works everywhere: sports, relationships, and business.

Here’s what he teaches - and why it works: 🧵 Image 1: Eliminate distractions
It means learn how to focus on what matters. The biggest battle we fight every day is where to focus.

You can’t win if your focus is scattered.
Phones. Drama. Excuses.
Clear out the noise so you can lock in.

Focus on the process and giving your best.Image
Jun 19 • 6 tweets • 3 min read
Everyone remembers MJ’s shot.

But the timeout before it - that's when Dean Smith won the game.

Roy Williams called it the "greatest timeout in the history of sports."

Here’s exactly what Dean Smith told his team and why it matters:🧵 Image It's the 1982 national title game.

UNC trailed Georgetown by 1. Dean Smith called timeout.

As the players walked to the bench, Roy Williams saw fear in their eyes.

For the first time all year, he thought: "Oh my gosh… we might lose."

But Coach Smith didn’t flinch. Image
Jun 9 • 6 tweets • 3 min read
Nick Saban said the biggest threat to excellence isn't failure.

It's complacency.

He called it part of the "human condition" and said you said you have to fight it every single day.

Here's how he did it and and why it worked:đź§µ Image 1: Focus on Discipline

Saban's definition of discipline: "Doing what you're supposed to do, when you're supposed to do it, the way it's supposed to get done."

• It means choosing commitment over comfort.
• It means consistency in your habits.
• It means mental toughness.
Jun 7 • 8 tweets • 4 min read
Tony Dungy didn't just win a Super Bowl.

He built men of character and integrity.

He believed success isn't just what you do - it's who you are.

Here are his 6 character principles everyone should know:đź§µ Image 1: It's How You Do Things
Be a person of integrity. Be honest and upfront with people.

Treat people the right way and choose to do things the right way.

When you have integrity in how you do things, people know that you care about them and that they can trust you.Image
Jun 5 • 7 tweets • 3 min read
After winning the national title in 2017, Dabo Swinney gave a speech at the White House.

It wasn't about football - it was a blueprint for greatness in life.

He shared 4 principles. Simple and powerful.

Here’s what they are and why they work:🧵 Image 1: Be All In
It's choosing daily discipline and commitment over how you feel.

Be relentless in how you attack the day. Give it everything you have and show up with intention.

It means choosing to commit, compete, and show up with a purpose.Image
May 31 • 6 tweets • 3 min read
John Harbaugh says every team fights 4 silent forces - every single day.

He and his brother named them years ago.

You won't always see them. But they shape your culture and define your team.

Here are the 4 hidden threats every organization faces:đź§µ Image 1: Division from Within
This is gossip. Blame. Complaining. Negativity.

When teammates complain or isolate, it starts to fracture trust.

Great teams don't let bad habits creep in.

They know the importance of connecting, communicating, and holding each other accountable.Image
May 22 • 7 tweets • 3 min read
Jay Wright said the greatest trait a person can have isn’t talent, toughness, or intelligence.

"It's attitude."

It's a choice - every single day.

A negative attitude will steal your energy, progress, and joy.

6 Mindset Shifts to Help You Eliminate Negativity:đź§µ 1: Take Ownership for Your Thoughts and Actions - Take responsibility for yourself.

By taking responsibility, you shift from passive to active. You can better manage your emotions and this leads to a more empowered and positive outlook.

Your thoughts shape your reality.Image
May 20 • 5 tweets • 3 min read
Last offseason, Ryan Day knew he had to create the foundation of a resilient culture.

So he didn’t just talk about it - he had his team literally build it.

One brick at a time.

Here’s the story - and why it’s one of the best culture-building habits I’ve seen:👇 Image At every practice, the Ohio State staff selected one player who embodied the values they wanted to build.

That player earned a brick.

Then they physically stacked that brick on a pallet - day after day.

Over time, the foundation grew and a formation started to form.
May 16 • 6 tweets • 2 min read
Everyone says: "Leadership is about building relationships."

But no one actually tells you how to build them.

Jocko Willink did.

He broke it down into 4 components - and the 1 thing that destroys them all.

Here’s how to actually build real relationships as a leader:🧵 Image 1: Trust
It's not just getting people to trust you - it starts with giving them trust first.

Micromanaging kills confidence. Assume the best until proven otherwise. People rise when they feel you believe in them and their potential.

Trust isn’t earned if you never offer it.
May 6 • 7 tweets • 3 min read
Everyone tells young people that they need to:
"work hard", "be tough", and "lead by example."

But no one teaches the skills that actually build those traits.

Here are the 5 foundational skills that everyone needs to learn:đź§µ Image 1. Habits - Hard work fades without systems.

Success isn’t about intensity - it’s about consistency. People need to learn how to:
1. Build a routine.
2. Stay consistent.
3. Track effort.
4. Eliminate bad habits.

Habits compound over time when you consistently improve. Image
May 4 • 7 tweets • 3 min read
Brad Stevens was asked, "What advice do you have for young leaders?"

He didn't hesitate.

He gave 3 things every leader must master.

Here’s what he said - and why it matters:🧵 Image 1: Be Yourself - "Be yourself, number one."

People don't buy what you say, they buy who you are. They know when you're being fake.

When you aren't authentic - you lack the confidence, passion, and ability to connect.

You have to lead your way with your personality and style.Image
Apr 3 • 4 tweets • 2 min read
Bill Walsh said there are 4 words every leader must learn to use.

He called them “the most powerful words in leadership.”

They build trust, confidence, and connection.

Few things impact someone’s life more than hearing them.

What are they? And why do they work so well?đź§µ Image The first step to greatness is belief.

Sometimes people need you to believe in them.

Belief grows fast when it’s passed from one person to another.

Walsh said, “You need to stretch people to help them reach their full potential.”

So what 4 words did he use to do it? 👇 Image
Mar 30 • 7 tweets • 3 min read
Pat Summitt said, “Confidence is what happens when you’ve done the hard work that entitles you to succeed.”

Confidence is built. Earned. Tested.

It doesn't just show up - it's a process.

Here are 6 things you have to understand about confidence:đź§µ Image 1: Confidence = Certainty
"We were so prepared and so focused, we were the opposite of tight."

Confidence is a deep inner belief in your ability.

It's having a sense of certainty in how you perform.

It’s that moment when you don’t think - you just do.
Mar 2 • 7 tweets • 3 min read
At the 2005 NFL Combine, Darren Sproles stood as they measured his height.

5'6".

GMs and coaches laughed.

Then they announced his weight...170 pounds.

They laughed even harder.

That night, he called his dad and said, "They laughed at me."

That moment changed everything.👇 Image His dad didn’t console him.

He simply said, "You know what you need to do then."

Darren responded, "I'm going to make sure they know who I am."

NFL Analyst Daniel Jeremiah (@MoveTheSticks) was there that day.

He remembers what happened next. Image
Feb 23 • 11 tweets • 4 min read
This man is one of the greatest football coaches ever.

• He won 11 national championships.
• He had a national record 151-game winning streak.
• He built a culture and dynasty that lasted beyond him.

Here are 6 of Bob Ladouceur’s winning secrets that any team can use:🧵 Image In 1979, a 25-year-old Bob Ladouceur took the helm at De La Salle HS in Concord, CA.

They were a team with no winning history.

He turned them into a national powerhouse, winning 12 straight championships (1992-2003).

Discover 6 of his winning secrets: Image
Jan 18 • 6 tweets • 3 min read
Nick Saban knows the biggest threat to winning comes from inside your locker room.

With one powerful quote, he laid out the 3 things you can never allow.

Here's him explaining it (with video): đź§µ Image Lack of Accountability
Nick Saban said, "Everybody's got to be responsible for their own self-determination."

"If you think that not confronting people who don't do the right things is helping your organization, you're absolutely wrong."

Accountability means taking ownership.
Jan 1 • 8 tweets • 4 min read
Mike Bianco said, "Once your commitment is greater than your feelings, that's when you get results. That's when it happens for you."

Commitment and discipline are rare.

It means choosing long-term growth over short-term comfort.

Discipline 101: đź§µ
1. It starts with consistency - It means showing even during challenging teams.

Be consistent in your mindset, attitude, and approach every day because this is under your control.

Consistency in effort is what creates excellence, it means showing up and doing the work.Image