product dude. decade+ in startups. engineering at https://t.co/jRCR2pDwGr.
Nov 26, 2019 β’ 6 tweets β’ 1 min read
π Traction (Attention) + β‘οΈ Marketing (Trust) + π‘ Positioning (Desire) = π¦ Captivation
π Traction β How we know of you.
β‘οΈ Marketing β How we know you care.
π‘ Positioning β How we know we want what you offer.
π¦ Captivation β How you light the way for us.