If you live in LA, this is the most important mid-term election of our lifetime. Please get out and vote today!

My picks in the most important races:

No one thought it could happen to LA

In 2013, we were America's safest big city

Now this year - 1 in 149 residents experienced a violent crime

How did it change? And can we save the city?

With this Mayor race being the most important in LA history, it's important you know
1/x To start, I'll tell you the above screen shot is real. Yes, LA had falling crime, 10 years in a row.

Today though, LA feels much like NYC in the 80’s

Homeless on every boulevard, rising costs of living, and just as NYC had their own style of robbery, the "mugging"...

2/x

Today is my 43rd birthday. Here are 43 things I’ve learned. Business, relationships, and life:

1. Write letters to your parents sharing your thoughts on your childhood, both angry and happy. Send the happy ones. 2. There is no such thing as being overdressed. There is only making other people feel under-dressed.

I voted for Gavin Newsom.

And today, I along with many Democrats, will vote to recall him.

Here are the 7 reasons why: 1. He let California get scammed out of $31 billion by criminals

abc7news.com/california-edd…

Your tax dollars at work, are actually now literally working to make scammers wealthy.

Yes, that's 31 BILLION, with a B.

Mafia-level money, siphoned right out from under us.

:: Big Announcement ::

If you want to up your writing game, I'm thrilled to announce I'm doing a new podcast called,

"Secrets Of Compelling Writing"

The best part? My partner in the show is one of the definitive writers of our generation, 10x NYT best-seller @neilstrauss! The show is in lesson format - quick, easy lessons, that give you an unfair advantage when writing ads, blogs, books, threads, you name it.

The first 3 episodes are up NOW on @getcallin! And...

I graduated high school with a 1.7 GPA.

But it was the lessons I learned training martial arts that took me from classroom loser to successful entrepreneur.

Here are the 7 most critical👇 A Jujitsu master gets their ass beat on the street

Why?

Bc as soon as you secure your chokehold, his friend is breaking a bottle over your head.

I went to jail for the 2nd time at 22.

Not my proudest moment, but the story contains an important marketing lesson.

So here we go 👇 So at 22 I'm living at home with my Dad in Thousand Oaks, California.

Waiting tables at the local Hyatt and working a few random telemarketing jobs.

At the time, I desperately wanted to live on my own.

I’ve built 10+ brands to $100m+ in total sales

Here are the 4 biggest lessons:
--
1) Riches in Niches is overrated.

Show me a a brand in a small niche that did $100m+

And I’ll show you 100 in the biggest categories:

Health, wealth, love & status. 2) Limit choices.

Many brands try to launch 10-50 products at once.

Instead, pick 4-8.

Or, just 1.

An old rule of marketing:

Give people too many choices, and they will pick 0.

Want to 10X your income in the next 4 years?

No, this isn't a get rich quick scheme.

Here are 6 rules that helped me do it, from 2009-2013, and the action steps to start today👇 1) Quit Your Porn

Everyone has some sort of “porn”, that hijacks your brain, & wastes your time.

Yours could be actual porn, or a different time-suck like video games or (gasp!) twitter.

The Key: Identify the distraction.

Action Step: Commit to quitting "it" for 60 days

This is gonna piss a lot of people off.

But I'll say it:

Bitclout is about to take over the world.

It's the future of social media, advertising, and monetization for your favorite creators, athletes, and musicians.

Here's why👇 Ok, what the hell is Bitclout?

Bitclout = Robinhood + Twitter, but decentralized on the blockchain

Decentralized = no banning.

Blockchain = money + transparency built in.

I sucked at writing.

5 years later, my writing helped build a multi 9-figure business.

You can use the method I used, to master any skill in 4 steps👇 1) Immersion

You need to live and breathe your skill nearly all your waking hours.

For my first 3 years learning copywriting, I didn't listen to music in my car.

Only marketing or copywriting courses. Which back then were on CDs and cassettes.

We did $1.1 million in sales in 2 days.

Ya know those probiotics we all take?

In 2014, we became the biggest seller in the USA, using a little-known category secret.

Here’s the story👇 Product markets have 3 stages:

1) Clueless - What is that?

2) Curious - I've heard of it

3) Saturated - I've heard it too much

Today is my 42nd birthday. Here are 42 things I’ve learned. Business, relationships, and life:

💎 🧵 ⚔️

1. Write letters to your parents sharing your thoughts on your childhood, both angry and happy. Send the happy ones. 2. There is no such thing as being overdressed. There is only making other people feel under-dressed.

The 1st Rule of Copywriting: You, the writer, are completely irrelevant. The 2nd Rule of Copywriting: That product, that you or someone else worked so hard to make, that you are about to attempt to sell - is completely irrelevant.

The Top 5 Mistakes Intermediate Copywriters Make Most Often

1. Trying to be funny. If you’re in the copy game, you are likely speaking on something your customer is VERY serious about. Less humor = you sounding MORE important
. 2. Sounding too “hyped up”.

If you use too many exclamation points, then you won’t be able to make it POP when you need a big one. Limit yourself to 1 per page
.

Getting inside the head of your prospect is the *most* critical marketing skill.

Here's an unorthodox way to do it:

1/ I once heard Bob Pittman, founder of MTV, say “You cannot 'sell' anyone anything. You can only show them why your solution is the best fit for their problem” 2/ I thought this was the best explanation of marketing & copywriting I had ever heard.

Think of your prospect as sitting their with a big checklist of what they are looking for. Your job is to answer each concern.

Here’s the issue though:

10 Things we’ve learned at Golden Hippo after spending over $1B (of our own money) on online media:

1. “They must see your ad 7 times before they buy” is the biggest line of B.S. in advertising history 2. No matter how long you’ve been doing this, what you think will work is often wrong

3. Great ad ideas can come from anyone - and often do. Some of our best ad ideas have come from people in totally different departments

Do you want people to pay attention when you have something to say? Or get more views and shares on your posts and videos?

I used to constantly struggle with this. I’d write what I thought was a great blog and no one would read it. Or I’d make a great video & no one would watch 2/ That all changed when I discovered a secret that master storytellers - the ones who win competitions for telling the best story - used to grab the attention of a crowd. I broke it down into 4 parts and now I use it just about everywhere