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Cristian Graziano Profile picture
Cristian Graziano
@cristiangraz
Business strategy, tech, and startups. Interesting angles about how to be effective in business and leadership.
Feb 12, 2020 • 12 tweets • 3 min read
Not textbook:

1) storytelling/positioning (esp luxury marketing)
2) self narratives + emotions
3) product stickiness

Thread: 1) Storytelling: why it's a luxury product and the hype they've been able to build (positioning). @rahulvohra is a natural storyteller, and that is central to the business strategy.

(See linked thread below for more on the luxury mktg angle)
Jul 22, 2019 • 20 tweets • 5 min read
THREAD: I've been looking into how products can purposefully create emotional experiences for users.

@Superhuman is fascinating. The product is operating on two levels: The product itself but beneath it all is a full-blown game.

Let's start with the product for context. Speed, the main selling point. Of course email should be faster. This is the main positioning point/differentiator and is one everyone understands.