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Chris Savage Profile picture
Chris Savage
@csavage
Co-founder + CEO @wistia. Topics I get loud about: @wistia, fitness, f1, investing, quantified self, disaster movies Host of Talking Too Loud.🎙 https://t.co/Rg8wBOu12k
Nov 14, 2019 • 12 tweets • 4 min read
Since raising $17.3M in debt to buy out our investors two years ago, a lot has transpired.

@brendan and I have found our way back to profitable confidence, which has changed a lot about how we run the business and what we have been able to invest in. Since 2017, our financials have gotten much stronger:

We were able to get EBITDA from -$500k to $6M in one year.
This allowed us to refinance our debt to a much lower interest rate and pay it down aggressively. We have ~$13M left on our new loan.
Oct 16, 2019 • 8 tweets • 3 min read
On the latest episode of #Brandwagon, I talked to @sparktoro founder @randfish about brand affinity.

Rand and I have been friends for years, and his ability to build trust and connect with people is something I’ve always admired. One of the things Rand is best known for today is his weekly video series Whiteboard Fridays.

At first, it was just a way to save time writing blog posts.

Writing took time, while Rand could record a Whiteboard Friday in one take.

moz.com/blog/category/…
Oct 4, 2019 • 16 tweets • 6 min read
A couple years ago, we spent $2 million on an ad campaign for Wistia.

We went big: web ads, NPR, billboards.

It was one of the most expensive mistakes we’ve ever made. That campaign got us 43 million “impressions”.

It got us no more traffic, however, than one relatively successful post on our blog.

Two lessons we learned then have guided us ever since.
Feb 19, 2019 • 10 tweets • 3 min read
1/ At Wistia, we believe that the B2B companies of the future are going to look a lot like media companies.

With today's launch of Channels, we're making our first big bet in that direction. We're very excited about it—here are some thoughts on why.

wistia.com/learn/product-… 2/ Why media companies?

Because renting your audience via Facebook, Google et al. isn't sustainable, and the "if you build it, they will come" approach isn't effective. People have more options than ever for entertainment.

We need to adapt.

wistia.com/learn/marketin…
Dec 21, 2018 • 8 tweets • 2 min read
1/ A few years ago, entrepreneurs and investors would frequently advise me that Wistia was “too profitable.”

One of the biggest mistakes I've made was believing them. 2/ The argument does make sense. If your startup can grow faster by spending more, that can give you a competitive advantage and help you seize opportunities in some markets.

But that model just doesn't work for every type of startup. bit.ly/2Mlb3VC