Uncle Celestine Profile picture
Independent Man.
7 subscribers
Apr 13 9 tweets 2 min read
It's impressive what she’s been able to build. Developed her own cast, built an audience on a free platform, owns IP, and spent nothing on distribution.

If she attempted this 20 years ago, she would definitely need satellite TV and a decent marketing budget. Her opex would easily be 10 - 15X whatever she is spending today.

In all of this, cheap and affordable mobile data is the accelerant.

Yvonne Jegede is running a micro-series on Facebook called “Drama in My House.” Each episode runs for 4 - 5min max. Short and engaging.
Jun 28, 2023 14 tweets 3 min read
You’re never 100% mentally and financially prepared. Be present. Find what works for you and your kid.

Buy Molfix, Huggies is cute, but poo doesn’t discriminate. Don’t forget immunization, VERY important. Buy grade one used clothes.

Lastly, be present. You will figure it out. Buy grade one user shoes. Buy at least a size up not more than 2 sizes up.

It's perfectly okay to introduce swallow from month 9. Prep Okra soup into tiny bowls that you can heat up for quick meals. Don't do pepper.

Let that kid drink ONLY bottled water.
Oct 3, 2022 5 tweets 1 min read
I just saw Anikulapo. My man was running a decent clothing startup with a grant from his big mummy.

Got good success and even hired a few missionaries to go on the journey with him. Life was good until he went for a sales call at the palace. Then things went south. His would be clients became potential investors and wanted to cut a deal with him, even though he had closed a decent pre-seed round.

Two partners from the same fund wanted in on the deal. He lost focus and went for the investor that has the sweetest mouth.
Jul 27, 2022 11 tweets 2 min read
Is your privilege blinding you?

When Lee turned 3 months, Nneka had to go back to work and we hired a nanny, let's call her N. N was great at her job and was pretty much instrumental in how we cared for Lee in those early days. It also helped that she had kids of her own so it was pretty easy to draw from her experience.

On any given day, she will get on the phone and say things like "madam make you buy Grip Water as you dey come back ooo, this pikin belle dey pain am." Or she could say things like
Sep 25, 2021 9 tweets 2 min read
Parenting is humbling. It’s hard work. It forces you to be kind and more patient with your parents. Like you, they did their best with the available resources and information. At the end of the day, we are just winging this thing. Everyone of us. Before becoming a parent, when I hear people say things like “I don’t want kids or I want just one kid,” I will usually think “what’s wrong with you? Why don’t you want kids? You have the means to take care of them.” But now I know better.
May 4, 2021 6 tweets 1 min read
Fintech/financial services(banks, payments gateways, switch, etc) companies play a crucial role in our daily lives. Their importance can’t be overemphasised.

In most cases, it could be a matter of life and death.

Bad things could/can happen when transactions fail. We spent 98% of March in the hospital(story for another day) and one of those days, a family brought in a little baby(<= 1 month old). Hospital wouldn’t admit unless a deposit was made(deposits starts from N150K for most hospitals).
May 2, 2021 5 tweets 2 min read
Sunday reads - Forced unemployment and second-class status: The life of Google's data center contractors - protocol.com/google-contrac… How 9-year-old YouTube millionaire Ryan Kaji is building a kids’ media empire - fastcompany.com/90619551/how-9…
Feb 15, 2021 9 tweets 2 min read
On Faith - What I learnt from my son.

One of the things I enjoy most is picking Lee from school. I love the 10 minutes conversation that ensues on our drive back home. I love it. It’s an opportunity to get to learn about his day; who fell on the playground, who didn’t wear their masks or face shield properly, or who was generally naughty in class.
Nov 25, 2020 4 tweets 1 min read
People think just “disappearing” on their parents and guardians for days is fun and living life on the fast lane? What happens when you get in real trouble?

Life is stressful enough, don’t add to any more stress. Be a responsible human, for once. It seems the people doing this aren’t parent/guardians themselves.

You probably need to go through the stress of parenting to understand how wicked your actions are. And no, your parents aren’t overreacting for freaking out.
Nov 24, 2020 5 tweets 1 min read
I had said this before and I’m saying it again, I stopped responding to PRAYER FOR THE NATION a few years ago. It doesn’t make sense. It’s almost as if we are mocking God. You can’t pray you way out of stupidity. You have to work. “Faith without work is dead - James 2:26" Do I have anything against those praying? Not at all. Do I pray? Absolutely, but when I pray, I put in the work, trusting that He will increase the works of my hands.
Aug 4, 2020 17 tweets 3 min read
There’s this thing that most Nigerians(Nigerians because these are only the people that have done this repeatedly to me), do in the name of care that gets under my skin. I think it’s both wicked and manipulative. I was speaking with a friend who recently got married and the first thing I told him was never to allow himself or his wife be pressured into making children immediately.
Jun 20, 2020 15 tweets 3 min read
Every now and then, I’ll get a DM from a software engineer asking me how they can become senior engineers and generally grow their careers. I will try to answer that in this thread.

Grab a glass of something lite, class is in session. First and foremost, I generally believe what qualifies a person as a “senior engineer” is the kind of problem and breadth of problems that they have dealt/dealing with and not generally length of time.
May 30, 2020 26 tweets 5 min read
A few days ago, I did a thread about how freelancers and clients should manage their relationship and be realistic about expectations. Today, I will talk about things freelancers can do to protect themselves.

Class is in session. Grab your seats. It’s not unusual to have product features change during the development process. This is common especially when new ideas are uncovered based on user research or changing market requirements or even regulations.

Nothing unusual here..
May 26, 2020 25 tweets 4 min read
Every now and then, there’s someone screaming and shouting how Nigerian developers and terrible and how they never deliver on projects. But there’s also an inherent problem from the position of both parties; the client and the developer. This is either from the place of ignorance or just plain naivety or both parties are just plain gullible. Grab a seat, get your soda and pop corn ready. Let me explain.
Mar 11, 2020 5 tweets 1 min read
I seriously hope the tech for that new ride hailing company works. Because you see building ride hailing apps successfully is mad difficult. Let’s even forget about the business economics. Real-time driver allocation and distribution is hard. Demand forecasting, pricing - regular and surge, payments and reconciliation, distance and time based pricing, security, etc. Then tracking thousands of drivers and and painting them on a map is hard.
Mar 11, 2020 15 tweets 3 min read
I should do a thread on how to work remotely, especially for those getting into it for the first time. Avoid the temptation of working from your couch/bed. If you have a spare room, convert it into a home office. A decent table and chair will do wonders to how you work. If you have been used to working with a second screen, get one.
Jan 17, 2020 7 tweets 2 min read
Are you just starting out as a product manager and you want to work for a certain company? Easy, take the company's product and dissect it. Write about what you love, what you don't like and what you will change if you were managing that product then email it to the CEO. If you can, get a group of people and test your hypothesis on them. Gather those feedback and add it as part of your research.

Focus also on how your new theory can improve NPS, user engagement or drive efficiency. If you have any verifiable stats, throw it in there.
Nov 6, 2019 16 tweets 2 min read
As Michael Jackson's team prepared to buy the ATV catalogue that had the Beatles songs, a team of 20 spent about 900 hours examining close to 1 million pages of contract. The catalogue had about 4000 songs and MJ paid $47.5m for it. Today, that investment is worth $1bn. 🤯🤯 MJ's team spent about $1 million on due diligence.
Aug 22, 2019 30 tweets 6 min read
A few weeks ago, I did a thread on how Nigerian businesses weren’t maximizing their potentials by harnessing data they already had at their disposal.

The focus of that thread was how to create engaging user experience based on data and drive instore traffic. I focused on the pharmaceutical industry. The entire thread was based on my experience as a new parent. If you want to read more, here is the link - cyberomin.github.io/startup/2019/0….
Aug 5, 2019 27 tweets 5 min read
Dear Nigerian businesses, you're are leaving a ton of money on the table just because you have refused to look at your data and try to make sense out of it. I'm not talking about ecommerce companies, I am referring to brick and mortar firms.

Class is in session, let's begin. I will spend a lot of time talking about those in the health sector, especially the pharmacies.

Get your pen and paper and let's get started.
Feb 9, 2019 9 tweets 2 min read
For a few weeks now, I have been floating this idea at the back of my mind; how can the government accelerate Computer Science education? I think I may have stumbled on a model, that if applied well can work. The vast majority of the CS lecturers today in most Nigerian universities are out of touch. May or may not be their fault. But the reality is that there are just out of touch. How can we solve this?