I’m over-the-moon excited to share some of the @figma FigJam brand updates we’ve started to roll out. Plus, a little typographic side quest 🤓
Yes, #designtwitter this is a thread...
Last year we set out to develop a refreshed visual and verbal language for FigJam. Something that was both distinct yet in dialogue with the broader @figma brand.
Something that better reflected the collaborative spirit of the product experience.
May 13, 2022 • 10 tweets • 7 min read
Now that @figma#config2022 is a wrap, I wanted to briefly share how the branding came together. It was the 4th Config—my first—however I’m not a stranger to design conference branding (hello Schema and 7 @GoogleDesign SPAN events).
The prompt is largely the same: extend an events sub-brand (Config) that feels related to the core brand (Figma), but presents as a distinct installment (2022). Develop something new, with a few pieces of something known.
