10 years ago, leading up to a presidential election, @cydharrell and I, along with about 30 other volunteers, including @whitneyq, ran a study that catalyzed events that changed the course of careers and the way many people thought about voters’ mental models. We were all private sector UX designers and researchers. This was a side project.

Here's a thread about public service. ⚖️🏛️ 💪🏼💻🇺🇸 Government is irreplaceable. It exists to provide
- safety, defense, & protection of human rights
- opportunity & mgmt of economy
- equitable distribution of resources and services
- public goods, which are services that the private sector can’t

Great design is a competitive advantage.

Every company is going through this, not just tech companies.

@jmspool
@gbcacm Every organization is competing for gene same pool of UXers. A *small* pool.

@jmspool
@gbcacm

Hey, you UX nerds who are ready to do teardowns of elections in Florida, may I suggest a little homework, first.

I have some reading assignments. Why U.S. elections are the way they are: medium.com/civic-designin…

When in the Course of human events it becomes necessary for one people to dissolve the political bands which have connected them with another and to assume among the powers of the earth, the separate and equal station to which the Laws of Nature and of Nature's God entitle them, a decent respect to the opinions of mankind requires that they should declare the causes which impel them to the separation.