In summer 2023, Harvard Business School suspended a star professor, Francesca Gino, over charges of research misconduct.

By coincidence, one of her affected papers also had some funny-looking data from a *different* B-school superstar, Dan Ariely... (1/3) “This is some kind of mad, fraudulent unicorn,” said @jamesheathers at the time.

But amazingly, all of that was just *part one* of an even bigger scandal.

After the Gino allegations were made public, her peers began a large-scale audit of their field... (2/3)