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Dan Helfers Profile picture
Dan Helfers
@danhelfers
(Unlicensed) Music Marketing Therapist via my agency @visitpeopleburg. Recovering Talent Buyer (ex-AEG). DM for marketing consultations. 👋
Jan 3, 2023 • 15 tweets • 4 min read
Independent Artist Content Strategy for 2023 (a thread). Are you starting from nothing? Here's an organic content strategy that I am implementing for artists that don't have connections, funding, or label backing. Establish "content buckets". What are 7 different types of content you can make regularly? Snippets of existing video content. Confessional style video updates. Promotional content (tour dates, new music releases, merch drops). "Specialist" content (more on that below). Etc.