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Darien Payton 👋🏾 Profile picture
Darien Payton 👋🏾
@darienpayton
Community @loop • Views are my own • @morehouse
Jan 13, 2022 • 13 tweets • 4 min read
9 DTC marketing tactics B2B marketers can steal to crush their 2022 goals: 1. Focus on performance branding

Harsh truth: most B2B ads suck.

Plus, they focus too much on trying to immediately convert viewers to a demo.

Ask yourself: would you spend 4 or 5 figures for software directly from a Facebook ad?

Probably not.
Jan 9, 2019 • 21 tweets • 3 min read
1/ Many people don’t have money, in part, because they don’t talk about money.

(Thread) 2/ There’s a stark difference between the way wealthy people (WP) and non-wealthy people (NWP) approach conversations about money.