If you’re seeing a slowdown in domain sales, it may have nothing to do with pricing or exposure.

The buyer demand curve has shifted, and you can feel it in the data. 🧵👇 Right now, most of the energy is concentrated in B2B AI.

AI infrastructure, agent platforms, workflow automation, dev tools, data orchestration, cybersecurity, vertical SaaS.

That's where founders are building and where VCs are writing checks.

Want to improve your sell-through rate?

It’s not just luck. There are deeper patterns behind the names that actually sell.

Let’s break it down 👇🧵 Word Synergy Matters.

The best names combine words that enhance each other or create tension.

- LiquidFire (tension, contradiction)
- Evernote (endurance + memory)
- MorningBrew (ritual + energy)

Each word adds meaning. No filler. No dead weight.
If your name feels like two random words glued together, start over.

Over the past few years, we have done quite a bit of testing and experimentation.

Here are 15 Domain Investing tips that we have seen work well. While some learnings are specific to our platform, many have broad implications.

A thread 🧵👇 Add a BIN price

Domains with BIN price consistently deliver better sell-through rates than Make Offer

Adding a Make Offer can introduce friction and limit the visibility of domains, especially when buyers search for specific price filters. Most buyers prefer transparent pricing