Reader in Computational Social Science at Cambridge University Judge Business School. Tweeting in personal capacity.
Mar 18, 2018 • 7 tweets • 2 min read
I think this is a good thread. My take is that psychological microtargeting is very unlikely to have influenced Trump's election. But that doesn't mean it won't get more sophisticated: it could influence future elections. So we need to decide what we want to do about it. 1/
And this isn't just about Facebook. Lots of digital footprints can be used to predict psychology. IBM has a personality insights API which works with text data, such as Tweets ibm.com/watson/service… 2/
