Back when I launched my first brand, we ranked #1 on Google within 6 months and did $10M in our first year.

Forget everything you've been told about SEO taking 8-12 months.

I’m about to tell you exactly how to master SEO without wasting time and $$$.

Here's what actually works in 2025 (and why it's easier than you think) 🧵 2025 changed everything.

AI overviews killed 30-40% of informational traffic across the board. Everyone's having long conversations with ChatGPT instead of clicking through Google results.

Now instead of being complex, this has actually made SEO simpler for ecommerce brands.

A founder doing $10M/year came to me wanting to launch a second business.

His first had completely stalled.

"Too many competitors are flooding the space," he said.

Here's what I told him 🧵 "Competitors flooding a trend = opportunity."

"Would you bet your business that NO ONE will ever do $20M, $50M, or $100M in this category?"

Because that's what he was doing by giving up.

Hot take: Building a personal brand is a waste of time if you have a successful business.

Here’s why (with a free guide on how to do it properly): Creator brands are the future.

But should you drop everything and buy a selfie stick to launch your own personal brand?

The funny thing about building personal brands is that people don’t have the correct goal in mind in the first place.

If I was going to start an apparel brand, this is what I would do.

Check out this brand Recess pickleball. Pickleball exploded over the past few years meaning there was lots of competitors flooding the space.

Dropshipping, isn't dead, but it should be.

Here is my 5 step guide to transforming a dropshipping business into a 9 figure brand:

[THREAD] I have had 100+ conversations with successful dropshippers.

THEY ARE MISERABLE.

Their most recent ad account has been banned.

They have a Trust Pilot score of 0.9.

My first 3 brands relied on agencies to each go from $0 to $10m in their first 15 months.

It fast tracked my learning and provided flexibility.

However if you hire the wrong agency, you might never scale.

Here are the questions to ask each agency type: Facebook:
- How many people work on the account?
- How often will they be checking the account?
- How often will we meet?
- Will you provide creative feedback weekly?
- What is your proposed initial campaign structure? (If add to cart or landing page view, run away).

Here's how I created a running shoe brand in 50 minutes...

Using only FREE AI tools: The first step was to design the shoe.

And within two minutes…

Mid Journey, sprang up pretty impressive designs...

That we could present to the manufacturer.

I have wasted millions on crap marketing agencies.

• They don’t produce results
• They hide fees
• They barely respond to emails

Here’s how you avoid the scammers...

And find an agency that is guaranteed to get you results: 1. Avoid general marketing agencies

Don’t hire marketing agencies that claim to do everything.

• They hire beginners no better than you
• They aren’t experts at solving granular problems

Identify what problem you are trying to solve in your business…

How I went from $500 to half a BILLION DOLLARS in 5 years.
(My full story): This is my story of how I went from being an insecure kid who was told he was stupid…

To building my brands to $500M revenue – all before my 29th birthday.

Grab a coffee – this is a long one. (But I promise it’s worth it)

Your conversion rate sucks…

Because your customers can’t confidently answer these 5 questions: 1. Do I clearly understand how the product works?

Clarity = Conversions.

• Send your landing page to someone completely unaware of your product
• And ask them to explain how your product works

If they can’t, then your audience is confused and it’s hurting conversions.

These are the only 7 productivity hacks that matter: 1. Time Blocking:

Time blocking alone will double productivity.

How to use it:

• Schedule time blocks in your calendar for specific tasks
• Learn to say no to any distractions
• Only focus on these tasks during this time

Here are my 6 must-read books if you’re going through a personal or business crisis: 1. Relentless – Tim S. Grover

I’ve hired drug addicts, thieves and bullies.

One wrong hire doesn’t just slow your business down.

It can bankrupt it.

Here is the best hiring framework: 1 - Research

If this is a new role for you, chances are there are unknown unknowns.

Start by talking to other people in the industry about the role and what success could look like.

The weird mental models I use to generate explosive business growth…

Charlie Munger and Jeff Bezos have used these for years to get rich.

So here are my top 10 that will help you grow:

[THREAD] 1. Inversion thinking

Charlie Munger the legendary investor is a big fan of inversion thinking.

The basic premise is that you want to reverse the way you are thinking about a problem.

I cracked the million-dollar code at age 24.

Here are my top 5 ways you can make your first million…

That I wish I’d known about before I got started 👇

[Thread] 1.Learning a high-income skill

This is one of the easiest ways to start with no money and no experience.

And can be a great foundation to invest and start other businesses.

Pick one skill and start studying it on YouTube.

Most people burn their chance of having a $100m brand by not spending time customising their products.

Here are 4 examples of differentiation.

🧵👇🏻 Sugarbear Hair - By taking a negative element (swallowing a pill) and changing it to a fun element (eating a gummy bear), they could convince a large part of the market to switch.

Next week I step down as CEO of The Oodie.

It has been a wild ride...

[THREAD] - $1.6m sales in 2019 to $184m sales in 2022.
- Over 3 million happy customers.
- Over 30,000 reviews
- 500+ styles developed.

Most people burn money on creative.

They upload the ad, it flops, and then they throw it away…

Here’s what you should do: 1. Analyse Thumb Stop Ratio

This is calculated by 3-second plays/impressions.

You can do it in your Facebook columns settings (or easily use Triple Whale creative cockpit)

How I broke a multi-million dollar business…

This might be one of the most important tweets a new entrepreneur could read.

It’s a lesson in failure and the problems people face when building in public.

[Thread] In 2018 I launched Calming Blankets a weighted blanket designed to help people with sleep and manage anxiousness.

Being my first proper ecom business, I was thrown into a whirlwind of learnings.

Struggling with CRO ideas?

We split tested our Oddit report. Copy our results for quick wins.

[Thread] Mobile Sticky Add To Cart

Control: 8.36% CR | $116.19 AOV | $9.72 Rev Per Session
Variant: 9.20% CR | $114.22 AOV | $10.51 Rev Per Session

1. Cut down the height, and reorganise content.
2. Remove the quantity selector.

These are the things we track for all our brands doing over $200,000 in sales a month 🧵 1) MER or Marketing Efficiency Ratio (track daily) - This simple calculation is revenue/spend. It is your guiding metric to ensure you are profitable with your advertising variable cost. We plot ours like below: