All Product Management should know how to read an income statement

As a PM, there are many parts of the income statement that you can move -

Top line or bottom line.

Thread ..... Here is a 50K ft primer on key terms in the income statement and how you as a product manager can influence growth

- Revenue (Top Line)
- Gross Margin
- Expenses
- Net Margin (Bottom Line)

All B2B PMs should learn to read an income statement (aka P&L)

You can then influence the top or bottom line.

Here is a 50K ft primer on key terms in the income statement and how you can influence -

- Revenue
- Gross Margin
- Expenses
- Net Margin

#productmanagement The top line in an income statement is revenue for a time period e.g. quarter

B2B Revenue sources:

- New customers
- Upsell existing
- Cross sell existing
- Lower churn
- Professional services
- Support, training, certification

#productmanagement