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Deepak Deolalikar
@ddeolalikar
B2B Saas. VP/GM Brightedge; ex SugarCRM, iCharts, Big 5. Skydeck advisor, PM Studio Coach. I coach and write about b2b #productmanagement
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Jan 9, 2023
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8 tweets
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2 min read
All Product Management should know how to read an income statement
As a PM, there are many parts of the income statement that you can move -
Top line or bottom line.
Thread .....
Here is a 50K ft primer on key terms in the income statement and how you as a product manager can influence growth
- Revenue (Top Line)
- Gross Margin
- Expenses
- Net Margin (Bottom Line)
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Dec 1, 2022
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7 tweets
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3 min read
All B2B PMs should learn to read an income statement (aka P&L)
You can then influence the top or bottom line.
Here is a 50K ft primer on key terms in the income statement and how you can influence -
- Revenue
- Gross Margin
- Expenses
- Net Margin
#productmanagement
The top line in an income statement is revenue for a time period e.g. quarter
B2B Revenue sources:
- New customers
- Upsell existing
- Cross sell existing
- Lower churn
- Professional services
- Support, training, certification
#productmanagement