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Diego Goyret Profile picture
Diego Goyret
@diegoyret
Product Personalization @Instacart | @Walmart Labs & ChicagoBooth Alumn
Jan 8, 2020 • 9 tweets • 2 min read
Last year, @Instacart "secretly" started building a new business to accelerate growth, as it prepares for its likely IPO in 2020:

It wants to also become the “@Shopify for Groceries”.

techcrunch.com/2018/01/16/ins…

Thread (1/) (2/) Instacart’s key model is a marketplace that helps grocery retailers grow their online channel with fast delivery and a consumer-friendly app; In January'18 Instacart acquired Unata, (a white-label grocery platform for retailers), to make a bet on a SaaS offering.