Titan is not a business I was familiar with but the more I learned, the most interested I became.
It began life as a watchmaker in 1984 through a joint venture between India's biggest conglomerate Tata Group and the Tamil Nadu State government.
While the watch business was initially successful, a troubled foray into Europe left it on the brink of survival by the early 2000s.
A strategic pivot to focus on jewelry proved a masterstroke and the business has since gone from strength to strength.