Dom Cooke Profile picture
Managing Editor @joincolossus
Apr 5, 2023 4 tweets 2 min read
Titan is not a business I was familiar with but the more I learned, the most interested I became.

It began life as a watchmaker in 1984 through a joint venture between India's biggest conglomerate Tata Group and the Tamil Nadu State government. While the watch business was initially successful, a troubled foray into Europe left it on the brink of survival by the early 2000s.

A strategic pivot to focus on jewelry proved a masterstroke and the business has since gone from strength to strength.