If your ads aren’t scaling, the issue might not be your creative—it’s your funnel

Misalignments between ads & landing pages KILL TOF cold traffic conversions

Here’s how to build "cold-friendly" funnels by aligning ads & LPs across 4 key elements:🧵 Cold traffic has no context.

They don’t know your brand, product, or why they should care.

Every step must feel seamless.

Even small misalignments = friction. And friction = doubt.

Doubt kills conversions. Let’s fix it.

Ecom stores that scale past 6-7 fig days aren't built on ONE big decision or "magic secret"

They’re the by-product of 1000+ micro-optimisations across the entire customer journey that compound into exponential growth

Here’s 7 that’ll deliver the biggest and fastest impact: #1 Customers asking, "Is this legit?" will kill your ROAS and CPA faster than any bad creative.

You need to maximise social proof at every touchpoint:
→ Build Testimonial Library
→ Inject Testimonials into your ads, landing pages, PDP, emails, EVERYWHERE

What separates ads that scale past $100k+ in profitable spend, from those that flop?

I spent my entire weekend analyzing 40+ top ads from our 7-9 figure ecom clients

And distilled it into a simple 10-step checklist

Save this to consistently churn out winning ads on easy mode: 1.  Hit a Mass Desire or Large Appeal Problem

Whether it’s:
→ sexual companionship
→ social approval
→ or status

The more powerful the desire is, and the larger the audience that resonates with the ad, the higher the scale potential

Stop wasting time and spend on hundreds of random ad ideas

All you need is 8 high-intent concepts a month to chad scale past $1M/mo

Most people don't talk about this... but here's how we uncover more winners with less ads

through systematic "Sprint Testing": Every 4 weeks, we systematically test 8 concepts in a “Sprint”

On average, we uncover a winner in the first 1-2 sprints

Here’s how we do it:

After testing 21,600+ hooks over the last 3 years, I’ve cracked the code

I’ve figured out the EXACT secrets top direct-response advertisers use to consistently bait their ideal customers to get massive SCALABLE results

Ecom Brands, Save This: 🧵 The secret lies in tailoring your ad hook according to your customer’s specific awareness level:

→ Unaware
→ Problem aware
→ Solution aware
→ Product aware
→ Most aware

Here’s how we do it for each one of those, with examples:

You’re only few bangers away from profitably doubling or even TRIPLING monthly ad spend

But most have no clue how to squeeze and make the most out of their best performers

Here are 14 iterations to infinitely scale your winners without EVER running into ad fatigue

🧵Thread Hook iterations will help get more of your dream customers to watch your ad:

1. If not already used, add banner at the top of the video
2. Replace or insert winning hooks from other ads
3. Rearrange order of scenes to start at different points

DTC Video Ad of The Week #3

Made this creative for a pet client, Omayli

Results:

👉 56.9% Hook Rate
👉 29.97% Hold Rate
👉 3.26% Outbound CTR

🧵 Here's a detailed, step-by-step breakdown: #1 Hook

This is the part where we grab the viewer's attention

In this case, we did it through a combination of

→ Visual hook: Bunch of Dogs barking out the window

→ Text Hook: How It Started vs How It's Going

We've generated well over $30M in DTC sales for clients and internal brands

Following just a simple, 9-Step Creative Scaling System

We charge $8000+/mo for this system, but today you will get it for free

🧵A Masterclass Thread I spent countless hours and money to come up with the system I'm about to share

So let's make a deal...

I'm giving it all away for free, and all I want in return is a "🍆" emoji in the comments

Only if you've found this valuable.

OK Deal? Let's do this 👇

Our Performance UGC Scriptwriting Process has helped 20+ brands produce higher-converting video creatives and drive $Millions in sales

Implement these 5 Simple Steps to unlock a FULL pipeline of scalable video ads every. single. week.

🧵THREAD Step #1: Figure Out the Customer Archetype

Understanding the target audience we’ll be speaking to is the first and most important step of this entire process.

You should already have 1-3 Main Customer Archetypes built out during your research and creative exploration phase

Our Creative Research Process has helped 20+ brands produce better creatives and drive $Millions in sales

Usually charge $2000 for this, but today you'll get it for free

Implement these 6 steps to unlock a NEVER-ENDING pipeline of scalable angles & ideas every week

🧵 THREAD Step #1: Links Collection

This is the most mundane and time-consuming step of the entire process

But whenever you run out of ideas, having all these links consolidated in one single location will help a TON

you can just go back to it and start clicking around

To scale your paid ads, you need to constantly analyze, document learnings, optimize, and recreate winners

If you don't know WHY your creative is a winner (or loser), it'll be VERY difficult

🧵 Here are Top 7 Metrics to look at, their benchmarks, and HOW to analyze them I spent countless hours and $$ producing ads for clients & internal brands

So let's make a deal...

I'm giving away all these insights for free, and all I want in return is a "📹" emoji in the comments

Only if you've found this valuable

OK Deal? Let's do this 👇

We've generated well over $30M in revenue for not only our clients, but our own internal brands as well

Following just a simple 9-Step Creative Scaling system

Rocket scale past $1M/mo is GUARANTEED

🧵Here's the breakdown (you're gonna want to bookmark this): I spent countless hours and money to come up with the system I'm about to share

So let's make a deal...

I'm giving it all away for free, and all I want in return is a "🍆" emoji in the comments

Only if you've found this valuable.

OK Deal? Let's do this 👇