Founder @ https://t.co/jfVUEi2lcP | 100M+ impressions for the 1% personal brands on 𝕏 and LinkedIn | Common sense marketing
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May 13 • 14 tweets • 6 min read
This fashion brand made $720 million in FY24 & it doesn't even have a website.
They completely ignored e-commerce and still grew 1200% in just 4 years.
Their secret? Targeting the one demographic others overlooked.
Here's how Zudio broke every modern marketing rule and won:
2016: Tata Group launches Zudio with a clear purpose.
While every fashion brand rushed online, Zudio took the opposite approach.
They focused exclusively on physical stores.
Industry experts called it suicide in the digital age.
The stock price says otherwise - up 1200% in just 4 years.
May 12 • 15 tweets • 6 min read
The $100M success secret Jim Rohn taught billionaires.
One word that gets you everything you want.
Warren Buffett and Tony Robbins swear by it. Yet 97% of people never use it correctly.
Here's the formula they won't teach you:
The secret is embarrassingly simple: ASK.
That's it. One word changed my entire life.
I was sleeping in my car after my third failed business when I discovered Jim Rohn's teaching on asking.
I thought I was a hard worker. Turns out I was just a terrible asker.
May 3 • 15 tweets • 6 min read
The man beating Elon Musk:
Wang Chuanfu started with nothing
Now the owner of a $137 billion car company selling more EVs than Tesla.
Warren Buffett spotted him early & invested $230 million.
Here's his amazing story:
His first move wasn't flashy.
While competitors chased cutting-edge tech, Wang focused on making affordable batteries that actually worked.
I learned this lesson the hard way in my own business:
Solving real problems beats chasing shiny objects every single time.
Mar 18 • 12 tweets • 4 min read
This guy is a genius.
His company made $1.3B by filming ads on an iPhone using angry goats.
Most companies waste millions on fancy marketing, but Ryan Reynolds did the opposite.
Here’s the scoop:
Big wireless companies were spending billions on stadium names and fancy TV spots.
Ryan? He spent $500 on stock footage and filmed himself on an iPhone.
The result? 2M+ customers and a $1.3B exit.
But here's the real genius:
Mar 14 • 14 tweets • 5 min read
Rich Dad just got exposed
A hidden investigation exposed the 25-year lie:
"Rich Dad" never existed. The real story is even crazier.
Here's how one man built a billion-dollar empire selling lies:
The illusion started with failure:
By 1985, Robert was sleeping in his Toyota Celica.
Nearly $1M in debt.
Two failed businesses (Velcro wallets and t-shirts).
Even lost his dad's life savings.
Then he found the blueprint...
Mar 1 • 13 tweets • 4 min read
Look at this guy
He spotted something strange in the protein bar market
With just $5K in his mom's basement, he built a brand so powerful...
Kellogg's wrote him a $600M check 5 years later
Here's what he saw that others missed:
The protein bar aisle was a mess in 2012.
Brands were competing to add more ingredients, more scientific names, more confusion.
But this founder saw something nobody else did:
People were tired of the mystery. They just wanted to know what they were eating.
Feb 17 • 16 tweets • 4 min read
"Narcissistic scumbag"
That’s what the whole internet is calling this guy now.
The same guy who used to hit 14M views per video.
Today, he barely gets 100K views despite his 13M subscribers.
Here's what he did wrong:
2016: Nas Daily kicked off a bold mission.
Create 1-minute videos daily for 1,000 days straight.
By January 2019, he hit 12M subscribers.
Then everything changed.
Feb 11 • 19 tweets • 6 min read
In 2024, Nike lost $100 billion in value.
Their biggest stock crash in 60 years.
All because their CEO made ONE mistake that let smaller brands steal their customers.
Here's the shocking story of how the world's greatest sports brand stumbled…
March 2020. The world shut down.
Nike CEO John Donahoe saw an opportunity:
Transform Nike into a digital-first brand.
The goal? Generate 60% of sales through Nike's apps and website.
But this decision would come back to haunt them.
Jan 29 • 20 tweets • 6 min read
Louis Vuitton's most valuable product isn't their bags.
It's a lie they've sold for 150 years:
PETA bought LV shares just to expose their darkest secret.
Here's how this homeless boy's dream became luxury's biggest scandal: 🧵
In 1835, a 13-year-old boy fled his abusive home.
Destination? Paris.
Distance? 292 miles.
$0 to his name.
His name was Louis Vuitton.
And he walked the entire way, sleeping in forests and working odd jobs for food.
Nov 14, 2024 • 15 tweets • 4 min read
If you want high-ticket leads from social media...
Make boring content.
Let me explain:
Everyone chases viral content because that's what we're trained to notice.
But the reality is totally different:
Alex Hormozi discovered this gap the hard way.
His lifestyle content hit millions of views but brought zero clients.
Nov 6, 2024 • 11 tweets • 3 min read
Ernest Hemingway is known as one of the greatest writers in history.
What people don't know:
Companies like Apple, Tesla, and Nike use his framework to sell billions:
"The Iceberg Theory"
Here's what it is and how to use it:
The theory is simple:
Show 10% of your story.
Hide 90% beneath the surface.
Some say it originate from Freud’s view of the human mind.
Nov 1, 2024 • 16 tweets • 5 min read
This is David Ogilvy.
He had no money, no clients, and no experience in 1948.
But he became the “King of Advertising” and changed marketing forever.
Here's his wild story:
In 1948, David Ogilvy was broke.
He had $6,000 to his name, no advertising experience, and had just failed at farming.
So what did he do?
He opened an ad agency in New York City.
Oct 31, 2024 • 16 tweets • 5 min read
I bet Dan Koe will hit $10M in funnel revenue by 2025.
Not because of his massive following.
But because he cracked a simple code that most creators miss:
Here's how he built a multi 7-figure/year business while working 4 hours a day:
His success isn't from his 1.7M Instagram followers or several hundred thousand across X and LinkedIn.
In fact, social media makes up only 15% of his revenue.
The real money?
It's in something way less obvious:
Oct 27, 2024 • 11 tweets • 4 min read
Russell Brunson is one of the most influential marketers in the last 20 years.
He has worked with Tony Robbins, Gary Vee and mentored Alex Hormozi.
Last year alone, his company made $265,000,000.
Here are 3 marketing principles he uses to consistently create money machines: 1. The Rule of One
Most marketers throw everything at the wall.
Bad move.
Brunson studied the top 100 offers of all time:
91% focused on ONE core message.
The others? Failed miserably.
Oct 26, 2024 • 13 tweets • 4 min read
Everyone talks about writers:
Shakespeare, Hemingway, and Dickens.
But there's an underrated author whose books were so powerful they were banned from schools.
Kurt Vonnegut.
Here's the forgotten method that helped him sell 20+ million books and influence a generation:
He fathered a technique call the "Shape of Stories"
It's a way to visualize the emotional journey of a story on a graph.
Vonnegut believed all stories could be plotted this way, from "Cinderella" to "Hamlet."
Why does this matter?
Oct 21, 2024 • 10 tweets • 4 min read
I'm 29
I’m obsessed with how visionaries turn ideas into reality.
Everyone talks about Steve Jobs, Bill Gates, or Oprah.
But one leader stands out to me: Christopher Nolan.
He's a master at bringing complex ideas to the masses.
Here’s what I learned from his process 1. He pushes actors to their limits (respectfully)
Nolan's sets are extreme:
> Anne Hathaway in ice water
> Matthew McConaughey on a glacier
> Joseph Gordon-Levitt getting dust chucked in his face
But no one complains.
Because Nolan's there, in the trenches with them.
Oct 20, 2024 • 13 tweets • 5 min read
I'm 29.
When I was 22 I worked as a nurse, was overworked & suffered depression.
So I taught myself marketing. The turning point was when I discovered Russell Brunson's "Dotcom Secrets".
Here are 8 insights I got from his book that built my marketing career:
#1: It’s not a traffic problem.
Most businesses think they need more traffic to succeed.
They don’t.
It’s a funnel problem. The key is squeezing maximum value from each visitor.
Lesson: Stop chasing traffic. Optimize the value of the people already coming in.
Oct 11, 2024 • 9 tweets • 3 min read
Bad hooks and headlines kills great content.
Here are 5 hooks I collected this week that got over 500K views:
Hook 1: The Contradiction.
Hook 2: Rookie Mistakes.
Oct 8, 2024 • 18 tweets • 5 min read
This man was 20 years ahead.
Early investor in Facebook, Twitter and Slack.
Using each he grew his family business to a $60M business and built a media empire.
Gary Vee's 6 predictions on social media for 2025 (and why you should care): 1. The death of the follower count
Gary says follower counts will become irrelevant by 2025.
Why? Algorithms are shifting towards interest-based content distribution.
Your post's success will depend on its quality, not your follower count.
Here's what this means for you:
Oct 5, 2024 • 15 tweets • 5 min read
Rick Rubin doesn’t know how to play a single instrument.
Yet he's produced music with Kanye. Jay-Z. Lady Gaga.
He made $300 million by sticking to one simple philosophy:
Rick believes that creativity comes from within.
Forget what others think—they don’t even know what they want.
Focus on what you feel.
It’s that personal, raw authenticity that resonates with people.
When you’re true to yourself, it clicks.
Oct 2, 2024 • 14 tweets • 5 min read
Seth Godin dropped a truth bomb that flipped my view on marketing:
"Authenticity is overrated."
Here's what he meant and why it matters:
First, let's clear something up: