I made $3,600,000 last month with e-commerce

Here is my EXACT multi-channel advertising strategy. A Thread 🧵

Like, RT, & Comment MOOSE (must be following) and I will send you a 20 minute unlisted video breaking it all down. I have 0 to sell you... This strategy is what I refer to as the “Advertising Ecosystem.”

When executed correctly, it allows you to afford more on your cost per acquisition on META, all while maintaining the SAME DAY 1 PROFIT MARGINS.

This means you can lower your ROAS on FB and still maintain the same profits.

It's an unfair advantage that blends different advertising channels together to allow you to outbid your competition.

#1 - High level strategy

The problem people have is that they only rely on one channel, usually Meta, to get all their sales.

Meta is an extremely volatile traffic channel, with ups and downs. It's a roller coaster.

Having an advertising ecosystem balances everything out by blending your spend.

There are 3 main layers to the ecosystem:
- Cold Marketing Channels (Think Meta, Native ads, TikTok ads)
- Marketplaces (Think Amazon, Walmart, TikTok Shop)
- Brand Search (Think mainly Google, Bing, and other search engines)

(Note: This is strictly for paid ads; I am not referring to email marketing.)

Here are my goals with each layer:
- Cold marketing channels (top layer): Get the most eyeballs on your product as possible.
- Marketplaces (middle layer) and brand search (bottom layer): Recoup sales from those eyeballs at significantly higher profit margins.

Let’s get into it.

I spent $1,300,000 last month with only META ads.

Below is a thread on the EXACT creative strategy I used to do it. 🧵

Like + RT + Comment SEND (must be following), and I will DM you an 30 minute unlisted YouTube video going deep. PS: I have nothing to sell you. High-Level Strategy:

Find as many winning angles as possible.

The way I define angles is problem + persona. For example, a problem could be foot pain, and the persona could be a nurse. The angle would then be "nurses with foot pain."

Each angle opens up a whole new audience that can buy your product.

Within each winning angle, I create different ads for the various stages of awareness.

Within a winning state of awareness, I maximize performance with different creative formats. The way I define format is the way in which creatives are presented, such as UGC, mashups, VSLs, images, etc.

Every user consumes content differently, so getting the format right is crucial.

From there, it’s about taking your winners and testing different hooks and variations.

So overall, it’s about finding as many winning angles as possible and maximizing your existing winners.

I spend 50% of my time finding new angles and the other 50% maximizing the angles that already work.