Getting personalization right means 40% more revenue, McKinsey found.

For ecom brands, this is crucial to get right.

But it's hard to do it well and at scale.

10 AI tools that can help you personalize at scale & significantly improve your customer experience:

🚀 🚀 1. Maverick: Personalized CRM videos - record yourself once, automatically generate thousands of personalized versions for all customers using AI.

trymaverick.com

The argument of DTC vs Retail is consistently a heated one. 🥵

While both options have their advantages and disadvantages, they differ in several key ways.

Here are three differences between selling DTC vs. retail, and which one you should choose: Reach:

Retail products may have greater visibility and reach, while DTC may require more effort to drive traffic to the company's website.

Being on the shelves of every Whole Foods is a fantastic way to win new customers that you’d be paying big bucks to get in front of.

BFCM Is coming.

You’ll be driving a ton of traffic and hopefully sell a boatload of product.

3 easy ways to turn first-timers into forever fans: 1. Start from the very beginning:

As with most customer retention, it’s imperative that you set expectations and deliver on them.

Starting with ads/LP’s

Then on your PDP

Then with post-purchase email/sms

Are we telling a consistent story?

Just about every single e-commerce brand has an abandoned cart email flow 🛒

99% of them absolutely suck.

Here’s the framework to create a great one: 99% of abandoned carts go like this:

*adds organic blackberries to cart*

Email #1: “We saved your cart for you!” (buy our shit)

Email #2: “Are you sure you don’t want it? How about 25% off?” (buy our shit)

Email #3: “YOUR DISCOUNT IS EXPIRING!” (buy our shit)

Want an easy way to spy on your competitors and know their secrets? 👀

- where they’re winning
- where they’re struggling
- fastest-growing categories

Become supercharged with intel: I recently learned about this platform called Luz.

They track e-commerce stores across the web.

Here is a screenshot from last 30 days at Skims 😮

- Top Selling Products
- Bottom Selling Products
- Sales Over Time

Okay, finally pulled the trigger on @AlloyAutomation — here’s my wild plan 👀 1. We’ve got professional makeup artists on the CX team and have hundreds of folks (weekly) that send a photo of their face to CX team to get shade matched.

We tag them as “shade-match” in @gorgiasio. Using alloy to tag them in Shopify as well.

Startups generally attract ambitious folks. People that want to change the world.

The hardest part of growing rapidly is sustaining a great culture.

Core to that is ensuring that you bring in "givers" vs "takers".

Here is why 🧵 One of my fav pieces on Givers vs Takers is from @AdamMGrant (I watch this TED Talk VERY often):



Takers: self-serving in the interactions, it's all about "what can you do for me".

Givers: approach most interactions asking "what can I do for you".

Just rounding out my first year at @drinkolipop

Our monthly revenue on DTC has grown 7x in the last year 🤯

Here’s some of the most important things we learned building this thing: 🚀

1/8 The best way to ”accelerate” organic growth is by creating brand moments 💝

Whether as simple as sending out stickers or something larger like buying items from a customer’s wedding registry, do good for your customers 💕

It matters more than you can imagine ⚡️

2/8

We just surpassed 2,000 subscription customers on our ecomm platform from a virtual standing start 90 days ago 🤯

Here’s what we changed to get there:
1/5 🕺 We prioritized making it super easy to swap flavors, skip orders, or cancel a subscription *via text*. Take that, Comcast! 📺
2/5