How to get URL link on X (Twitter) App
The 1st innovation was developing a way to replace recombinant albumin in serum-free media. Albumin is critical in most serum-free media, but makes up >1/3 of the cost. It's been shown that albumins from plants can functionally replace recombinant animal albumin at low cost:

The core assumptions that lead to the worst-case scenarios & headlines are not relevant to current or future practices of the industry, despite the claim
https://twitter.com/newscientist/status/1655878433585393668
Unfortunately, the assumption isn't correct. 
https://twitter.com/elliotswartz/status/1600831332724023297?s=20&t=YK6S6X_7L_Qkvcvy5wFF2w
https://twitter.com/GreenQueenHK/status/1417698807584894980Private industry has pioneered CM & brought concept to reality in <6 years. This has spurred investments into industry, which may be >$1B total by year end. This is good. We don't have time to waste in developing CM. We need urgency & investment to be matched by the public sector