Big news from ENS Labs🚀

We’ve officially partnered with @LineaBuild to build Namechain, our Layer 2 solution for scaling ENS to the next level.

Here’s why this matters for decentralized identity and the future of ENS 👇🧵 1/ Why Namechain?

ENS has grown beyond address resolution:
• Permissionless user profiles
• Decentralized website hosting
• DNS interoperability

To scale these use cases, ENS needs lower fees and better performance - enabling a better ENS experience!

Exciting news! 🎮

ENS enters the gaming world with its first-ever collaboration in gaming!

We've partnered with @Ubisoft to integrate ENS subnames into Captain Laserhawk Universe's unique ID card system. 🧵👇 1/ Gamers will receive the Niji Warrior ID Card, an ENS subname under edenonline.eth, dynamically connecting their character name to their owner’s address and fostering a unified identity within @EdenOnline_exe.

🚀 Introducing the ENSv2 Project Plan: Our Path to the Future of Naming.

We're thrilled to share detailed project phases for the next generation of ENS. This site details our collective path to extend ENS to Layer 2.

From redesigning the protocol's architecture from the ground up all they way to the final implementation.

Introducing ENSv2: The Next Generation of ENS 🎉🎉🎉

ENS Labs is excited to announce our proposal to extend the ENS protocol to a Layer 2 network. This move isn't just about migrating parts of the protocol; we're re-envisioning the architecture from the ground up! Since 2017, ENS has evolved from a simple blockchain naming service to critical infrastructure for the Internet. With millions of .eth names registered and thousands of integrations, ENS has become the bridge between the traditional internet and the decentralized web.

We're thrilled to announce our partnership with @GoDaddy 🎉

Millions of customers can now use their DNS domains in the ENS ecosystem!

Let's dive into what this means👇 Starting today, GoDaddy has a NEW section in their domain management interface called "Crypto Wallet" ✨

We've launched a big update to how ownership is displayed and managed in the ENS app;

Now, when viewing a name you'll see a new tab called 'Ownership', with a bunch of new features. Let's dive into them. 🧵 ens.app
The biggest change is the creation of the tab. We've given Ownership it's own section because it's crucial to ENS and trustlessness.

There are many ways a name can be owned, and we wanted to make that a lot clearer.

7pm US eastern time on Monday November 8th

That's the time when the ENS governance token $ENS will launch and the token claim website claim.ens.domains will open for claiming.

Watch this Twitter account for the latest info.

See the thread below for more: We've already published an explainer video that shows how the token claim app will work:

https://twitter.com/futurealisha/status/1457048630276222977

We’ve released a new metadata service for ENS names w/ a major refresh of the NFT images & metadata.

This allows a much wider range of data to be displayed, including enabling the user to have some control over it for their name

Blog or 🧵 for more👇
medium.com/the-ethereum-n…

1/ OpenSea has already switched to using this metadata for ENS names and is in the process of refreshing the metadata for all ENS names as of this writing.

The most obvious difference is that the default image for ENS names is new:

2/

We’re pleased to announce ENS now supports NFT avatars for your ENS profile!

At launch, this is supported by @Uniswap and @1inch, with more to come soon

This is an important step to a user-controlled portable web3 identity

Blog or 🧵 for more 👇
medium.com/the-ethereum-n…
1/ What ppl are already doing manually on Twitter can be done automatically across platforms on web3, leaving the user in control and w/o lock-in to a private service.

Set your ENS username & NFT avatar & see it update across all the web3 services that support the open standard

2/

We're pleased to announce full DNS namespace integration to ENS is now live on mainnet! 🍾🍾

This enables a DNS domain owner to import it for use on ENS.

Those following ENS know this has been a long time in the making. 💪

Blog or 🧵 below for more:
medium.com/the-ethereum-n…

1/ E.g., if you own “bcmillegan.com” on DNS, you can import it into ENS — as bcmillegan.com, not bcmillegan.eth (separate name)

You can then set any ENS records, like your addresses for ETH, BTC, DOGE, etc

Here is a step-by-step guide:
medium.com/the-ethereum-n…

2/

An MVP of our L2 scaling system for ENS is here! 🎉

@nicksdjohnson explains how it works, shows off a working demo using @optimismPBC, and explains how you can try it out yourself.

Blog post for details, thread below for key points 👇

medium.com/the-ethereum-n…

1/8 First off, expectations: ENS scaling is going to happen in stages.

This MVP is for scaling the setting/storage of records & the creation/management of subdomains, not the initial registration process itself (we have separate plans for that as well).

https://twitter.com/ensdomains/status/1366478404908851201

2/8