Emmanuel Quartey Profile picture
Curious about media, marginalia, how thoughts become things and vice versa. Growth @paystack. Ex: @LabCDMX, @Yale. He/him.
Jan 22, 2022 36 tweets 20 min read
How do you design a 100-year home in Accra?

This thread distills 2+ years of learning

Full floor plans, material choices, and design decisions we made in pursuit of a beautiful, adaptable family home ❤️🏡#QHome (1/n) A living room with high pitched ceiling, warm white walls, aA Spanish style two storey brown brick home. A tree peeks ovBrown brick masonry surrounds the hidden entrance into the sA bedroom with white brick walls and timber skirting. A comf If you like granular details, the full 13,000-word essay has lots that won't fit here

You can read it here quartey.com/writing/design…

Sorry it's so long. Goal was to create the comprehensive guide I wish my younger self had access to.

High level notes in thread below 👇🏿
May 19, 2019 25 tweets 13 min read
The @FashionNova online store uses so many interesting growth tactics to boost conversion rates and increase basket size. It's pretty remarkable. If you run an ecommerce store or D2C brand there're some neat ideas there. Quick notes (thread 👇🏿) #productnotes Most ecommerce stores hit you with a modal asking for an email address to get a discount. If you're like me you've probably trained yourself to close them as soon as they pop up. FashionNova puts a literal spin on it - the first thing you see is a Wheel of Fortune-style game Screenshot shows Wheel of Fortune-inspired game on the FashionNova website, where you get to spin the wheel to win a % off
Jul 21, 2018 24 tweets 6 min read
Something I wished we talked about more often: the unique challenges of learning how to lead a team as a new/young manager. Specifically in the context of tech. And also in the context of Nigeria/Ghana. I'm 29. I've been responsible for teams for a little over 2.5 years. I've picked up a few things, but it's a process of trial/error and my early mistakes turn my stomach. I feel there're too few places new managers can go learn how to help teams do the best work of their lives.