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@ATabarrok's post focuses on outright lies, and on the role of behavioral biases (e.g., inattention) in permitting them to proliferate.

At onset of the COVID-19 pandemic, dramatic behavior change was needed: social distancing, closing schools and businesses, staying home, handwashing. 2/18 

#1: communicate the public good ("avoid spreading coronavirus; do your part to keep our community safe").