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At onset of the COVID-19 pandemic, dramatic behavior change was needed: social distancing, closing schools and businesses, staying home, handwashing. 2/18
Jun 18, 2020 • 14 tweets • 3 min read
Lately, everyone's been asking me how to recycle correctly.
The answer is, it depends and is really, really complicated, but here are two simple rules that, while imperfect, are probably an improvement over your current habits.
#1 Don't recycle:
- Anything dirty, especially if it has food waste on it
- Anything that's not 100% recyclable
Recycling these things causes recyclers to throw out entire batches of recycling. When in doubt, leave it out.
Mar 13, 2020 • 13 tweets • 5 min read
We were asked to design handwashing signs for COVID-19, and wanted to share how we approach designing such signs.
Here's what we make sure to do.
#1: communicate the public good ("avoid spreading coronavirus; do your part to keep our community safe").
The goal is to activate people's (not-necessarily-conscious) concern for their reputation.
Feb 5, 2019 • 12 tweets • 3 min read
New newsletter discussing insights from game theory on political spin.
Summary in this thread. Based on ongoing work with @moshe_hoffman 1/12
What are common features of spin? Why are they so common?
I'll illustrate with examples from recent political "debates" on social and mainstream media. Though such spin shows up in many other contexts (e.g., dating profiles, scientific research). 2/12