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Eric White Profile picture
Eric White
@ericmwhite
I help teams design and sell great products. #JTBD I live In Indianapolis, where I am a library patron in good standing.
Jan 17, 2019 • 6 tweets • 2 min read
This thread is my take on the JTBD article by @jmspool. He is right that #JTBD is not a design tool. I have had clients use JTBD insights to reduce cost per acquisition by 50%.
Mar 19, 2018 • 6 tweets • 1 min read
In the context of product development, marketing, and innovation, the value of empathy is exaggerated. Empathy is a surprisingly powerful lever when collecting data during a well defined qualitative research effort. Empathy is a tool to help you be a better interviewer.