Phase one was back in 1990s
Search disrupted that nature of authority
Because previously part of authority and expertise was privileged knowledge, earned in school and libraries
Search flattened this - all knowledge was equally accessible
Jun 25, 2018 • 6 tweets • 1 min read
“It started with a simple battery”
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by @profcarroll view original on Twitter
“The results were stunning. In just a few years, AmazonBasics had grabbed nearly a third of the online market for batteries, outselling both Energizer and Duracell on its site.”