Felix Lee Profile picture
co-founder & ceo, @ADPList. Gotrade (yc s19). forbes 30u30. I design products 10m+ humans love.
3 subscribers
Aug 12, 2023 12 tweets 4 min read
Apple's Design Secret.

I found out how Apple and Steve Jobs built principles where product design can be insanely great.

10 design lessons from Steve Jobs that every designer must know (Genius Strategies): Steve Jobs outlines Apple's strategy for 2011 by @TechEmails 1/ Simplicity is beauty.

Steve Jobs believed in creating simple and elegant designs that insanely easy to use.

Example iPhone:

In 2007, when iPhone first launched, the design was raved for its iconic simplicity and ease of use. Image
Aug 8, 2023 8 tweets 4 min read
Most Dangerously Good Portfolios!

I am blown away by 6 insanely well-crafted design portfolios on the internet.

Here are the 6 portfolios & why (GENIUS strategies): 1/ Igor Mahr

I am in awe of the creativity: Unique & captivating layout, a diverse range of work, compelling project descriptions and great interactions!

→ Portfolio: https://t.co/sV6ynAZ6aOigma.im
Jun 30, 2023 10 tweets 5 min read
AI has changed design (forever).

Figma announced 10+ big AI updates at #Config2023; this will change how designers work.

Here's why AI is the future of design — 8 AI tools designers will need (GENIUS): Before we start, what is AI's role in design:

AI will shift what we design, how we design, and who designs. (@nlevin)

✦What: Shift from app to task-focused.
✦How: Help us leverage patterns fluidly to help us focus on core flows.
✦Who: Move from boundaries to blurred roles.
Jun 1, 2023 12 tweets 8 min read
Most Aesthetically Stunning Websites!

I found web designs so exquisite; they redefine elegance in the digital realm.

Here are 9 most aesthetic websites and why (GENIUS strategy): 1/ Diagram (@diagram)

Diagram's new website is now seen by many designers. It has a linear look and touch to it. What I like is its extensive interactions and clear 3D visuals that stand out from its brand! Great job, @jsngr!

→ Website: diagram.com
May 30, 2023 10 tweets 8 min read
Mind-blowing AI Figma Plugins.

AI has changed the way designers work and collaborate forever.

8 AI-powered Figma Plugins that will make you a smarter designer — and how (GENIUS): 1/ Automator (@diagram)

A real game changer and one of the public's favorites. Automator allows you to build custom automation to do any Figma tasks in one click.

→ Website: automator.design
May 28, 2023 11 tweets 6 min read
World's Most Addictive Design.

Netflix's breaking personalized design built an empire of 232.5M subscribers with 72% retention.

Here's why Netflix's addictive design is GENIUS - how they did it: 1/ Master Landing Page

Netflix’s landing page is a masterclass in simplicity.

The page makes the value proposition clear: 'Unlimited films, TV shows, and more.' Along with top hit films in the background.

A simple signup form with a simple CTA makes the process fast.
May 25, 2023 8 tweets 5 min read
6 websites that will make you a smarter designer — and why it's genius: 1/ Tango (@Tango_HQ)

For: Documentation

Tango helps you create interactive how-to guides with screenshots, in seconds. Catch up on your documentation, cut down on meetings and interruptions, and save hours every week.

→ Website: tango.us
May 23, 2023 10 tweets 7 min read
Most Visually Stunning AI Sites!

I found AI websites that blew my mind with their breaking visual interface.

Here are 8 most stunning AI websites and why (GENIUS strategy): 1/ Metaview (@MetaviewAI)

Metaview's website design is intuitive and engaging, effectively communicating the platform's value proposition.

It also addresses direct concerns of privacy and security. Great call for comfort!

→ Website: metaview.ai
May 17, 2023 14 tweets 9 min read
Groundbreaking AI Tools For Designers.

I found these AI tools that are changing workflow for designers.

Here are 11 AI tools for designers and why it's GENIUS for workflow: 1/ Automator for Figma

Automate your design processes by creating customized automation – triggered with a single click.

→ Website: automator.design
May 12, 2023 12 tweets 8 min read
World's Most Elegant Websites.

They are so beautifully designed that it raises the bar for our entire industry.

Here are 10 most elegant websites and why (GENIUS strategy): 1/ Zoox (@zoox)

This clean, immersive website makes me want to enter this self-driving car. The value is clear and focuses on realism demo to show the audience.

→ Website: zoox.com
May 8, 2023 14 tweets 7 min read
Guide to Motion Design.

Here’s why the 12 motion design principles are GENIUS - and how to design it 🧵: 1/ Easing

Easing mimics the way real-world objects accelerate and slow down over time.

It applies to all UI elements exhibiting motion

(Image by @saptarshipr)
May 5, 2023 23 tweets 5 min read
Laws that change design (forever).

Here's why the 21 UX Laws are genius - and how designers can use it 🧵: 1/ Jakob’s Law

Users prefer your site to be designed the way other sites they use are designed.

Design for familiarity. Image
May 4, 2023 10 tweets 7 min read
Jaw-Dropping Design Portfolios!

I found insanely great portfolios that are raising the bar for the industry.

Here are 9 jaw-dropping portfolios and why (genius): 1/ Ed Studio

Ed's website does a great job in storytelling and playful visuals. There is a stroke of genius when it comes to displaying their full projects and the navigation!

→ Website: ed.studio
May 2, 2023 14 tweets 9 min read
World's Sleekest Design.

Airbnb is breaking the home-sharing industry by designing trust for 150 Million strangers.

Here's why Airbnb's sleek design is GENIUS - how they did it: 1/ Clean, Aesthetic Home Page

@Airbnb selects its images carefully to ensure they’re unique and give a ‘home’ experience.

This provides a feeling of adventure.

And comes with a simple CTA header (call to action) that makes navigation hassle-free. Makes me want to travel!
Apr 30, 2023 7 tweets 2 min read
Hardest Career Truths.

Nobody cares about your career; people are too busy with their own.

21 career truths I wished I knew at 20: 1. 99.9% of work problems are caused by people.

2. Set your boundaries or get pushed around.

3. Be friendly, but not best friends at the workplace.

4. Paper qualification does not equal common sense.
Apr 28, 2023 11 tweets 9 min read
Most Iconic Website Design.

I found websites so well-designed that's likely going to take over internet.

Here are 10 iconic website designs and why (genius): 1/ Samara (@Samara)

Samara by Airbnb's Co-founder, @jgebbia. I love the modern website looks; it's genius to be so clean, approachable, and sleek.

It's like the "Tesla for houses."

→ Website: samara.com
Apr 26, 2023 10 tweets 8 min read
World's best gamified design.

Duolingo’s breaking gamification built the world's biggest education app with 61 Million users.

Here's why Duolingo's gamified design is GENIUS - how they did it: 1/ Best-In-Class Onboarding

@duolingo is brilliant with gradual engagement, establishing the user's goal in the process.

They get users into the "Duolingo" experience instantly.

This type of "user investment", ultimately, makes the product more valuable to the user. ImageImageImageImage
Apr 24, 2023 12 tweets 5 min read
Steve Jobs famously said innovation is, "saying no to 1,000 things."

Inside Apple's GENIUS design process.

10 design lessons from Steve Jobs that every designer must know (genius strategy): 1/ Simplicity is beauty.

Steve Jobs believed in creating simple, elegant, insanely easy designs.

Example iPhone:

In 2007, when iPhone was first launched, the design raved for its iconic simplicity and ease of use. Image
Apr 21, 2023 14 tweets 11 min read
Most beautifully designed websites!

I found mind-blowing websites that stunned the internet this week.

Here are 12 beautifully designed websites and why (genius): 1/ Chronicle (@Chronicle_HQ)

Chronicle is reimagining Storytelling at the workplace by creating Notion for Presentations. This website is clean and interactive; it tells a story as you scroll!

→ Website: chroniclehq.com
Apr 19, 2023 11 tweets 4 min read
World's most liked resumé!

How the top 1% of employees are beating the hiring market with this epic "Career Hype Doc."

8 steps to build yours (genius strategy): 1/ For many people, an interview/performance review can be stressful.

1. You can’t remember the things you’ve accomplished.
2. You have imposter syndrome and feel like you’ve underachieved.
3. It can determine whether you get a raise/promotion.

So what is a Career Hype Doc?
Apr 17, 2023 15 tweets 3 min read
How Apple, Tesla & Netflix beat complex design problems and still win.

11 steps to develop your product thinking (genius strategy): Product thinking is one of the most important skills for any successful operator.

Unlike what many people believe, product thinking is not something you are born with.

It’s a learned skill.

As the world becomes more complex, this becomes important.

Let's dive in...