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Fox Lorber Profile picture
Fox Lorber
@foxlorber
Founder & CEO @mortonstreetai | launching b2b content engines
Aug 27 • 22 tweets • 9 min read
This is the youngest billionaire you've never heard of:

A pizza delivery driver who started with just £2,000.

And he did it by using a strategy that Nike, Adidas and Under Armour are still too proud to use.

Here's how Ben Francis turned Gymshark into fitness royalty: 🧵 Image In 2012, Ben Francis was a Pizza Hut delivery boy while studying at university.

But his obsession was to be found between deliveries and classes:

Exploiting a MASSIVE gap in the fitness apparel industry: Image