Ten days ago, West Dakota called me with idea. A Brooklyn-based protest creating space and action for Black trans lives. She referenced a New York protest in 1917 when the NAACP assembled 10,000 all wearing white standing up against anti-Black violence. #brooklynliberation We called @elielcruz, we called @RaquelWillis_, we called @DixPeyton, we called The Okra Project, and more orgs. Our team grew to 150+ .....

Good morning! Happy June to all brands launching a Pride campaign!! A reminder: you are about to capitalize on our identities/marginalization for corporate gain !!! It is therefore worth giving a second thought to your limited edition rainbow product !! Here, let me help!!! 💕 The following are ineffective/vacuous ways to engage with a queer community:

- limited-edition rainbow products
- vague "love is love" messaging
- disembodied hand-holding
- a t-shirt (which we are well aware is the lowest cost endeavor with the fastest turnaround)

DEAR BRANDS CREATING #PRIDE2018 "CONTENT," The following are empty and/or ineffective ways to engage w/ the queer community:

1. disembodied hand-holding
2. vague messaging around "love wins"
3. limited-edition rainbow products
4. slapping a rainbow on an ad & calling it a day 5. for-profit ventures with no queer nonprofit partner
6. messaging equating your products to our orientations/genders
7. straight people developing your campaigns
8. underpaying queer artists to develop campaigns
9. capitalizing on queer art while also taking credit for it