ChatGPT For Internal Linking: Here we blended Search Console and crawl data together to get a visual that shows content with high Impressions but low Inlinks.

Here's the process: One way to identify strong internal linking targets is to find pages that are getting a lot of Impressions but have few links pointing to them.

This means that Google might be giving visibility to this content naturally but some additional efforts can improve its optimization.

60-Second SEO: "document.designMode" makes any Chrome page instantly editable. I've found this super useful to visualize SEO/UX changes in order to get buy-in from key stakeholders.

Here's the process: When making SEO recommendations, oftentimes you'll also be making suggestions to improve a particular aspect of the design of the page.

For example, you might recommend making changes to a page heading, adding a section of text or removing undesigned functionality.

The Washington Post released their SEO Best Practices and Guidelines.

These are the guidelines that they use to improve the discoverability of their articles: These guidelines are broken down into four sections: On-SEO, Content Optimization, Technical SEO and Off-page SEO.

They include best practices such as:

Screaming Frog just introduced a new "Segments" feature.

Now you can see how technical issues impact different templates on your site: This is a really awesome feature as many technical issues will vary depending on the section of your site.

For example, on eCommerce stores the issues impacting product pages likely differs from the things that need to be fixed on your blog.

60-Second SEO: How Netflix uses dynamic rendering for their site content.

This shows different content to users vs. Google: If a user goes into the Netflix web application, they're presented with a JavaScript heavy experience.

The page essentially functions as an application where users can interact with their online video player to easily watch the content.

Technical SEO Tip: You can create a separate Search Console property for each subdomain you have.

This allows you to see all GSC reports segmented by site section: This is a great tip I remember seeing @dan_shure post awhile ago. By adding each subdomain, you'll be able to see reports for every individual one that your site has.

Key reports include:

You can scale the creation of title tags and meta descriptions by connecting the ChatGPT API to Google Sheets.

Using this process, you could give a large site a baseline level of optimization in 30 minutes: One of the biggest challenges of SEO is the scale of many sites. Some sites have a large number of pages, making it challenging to go through them quickly. ChatGPT can help with this to at least give a starting point for these pages.

Here's the process we used:

Google is doubling down on the importance of Page-Experience in #SEO. In recent guidelines, they emphasized their commitment to it and its significance in performing well in search.

Here's what you need to know: developers.google.com/search/blog/20… 1. Google will be changing the "Page Experience" report in Search Console in the coming months. This will now be a report that contains Core Web Vitals and HTTPS dashboards and links to their guidance about page experience.

60-Second SEO: One of my favorite "SEO secrets" is the "&filter=0" operator.

You can use this operator to see pages that Google is filtering out of the search results and identify competing content. This was a great tip given me to years ago by the great @patrickstox .

By using this filter, you can get an idea of what the "true search results" look like before Google has applied domain clustering. Thus you can see which pages in a SERP Google wants to display but doesn't

Next month, Google is planning on integrating AI features into the search results. According to a report from the NYT, "Google is racing to build an all-new search engine powered by the technology".

Here's what you need to know:

nytimes.com/2023/04/16/tec… 1. Electronics manufacturer Samsung has reportedly considered switching the default search engine on their devices from Google to Bing. The assumption is that this is due to the new AI features on the Bing platform.

This morning I took some time to read through Google's new eCommerce SEO best practices. Here are some of the biggest takeaways that I found: 1. Submitting your products via a feed to Google Merchant Center is another means of helping Google find all of your product information. Google seems to prefer this method of discovery over crawling for larger sites.