The Met Gala attendees as your startup colleagues, a thread: The founders:

Inspiring and terrifying. Mysterious and inscrutable. Same T-shirt everyday but new plan of action every hour. Make biweekly townhall threats to “change the world”

BuzzFeed just went public today $BZFD

I was an editor there until earlier this year.

Here’s how the digital media company creates viral content so consistently, and how you can too: 👇 1/Bite-Sized Content:

BuzzFeed pioneered the listicle format. Breaking content down into concise bullet points makes it easier to consume for the reader.

Combine it with everyday language & a narrative style that makes readers want to know what happens next, so they read on.

⚡️Thread. In case you’re thinking of starting up!⚡️

Last week I had the pleasure of being a part of @Accel_India’s Startup Roundtable for founders to be. Here are some of the key insights from veteran VC investor @skirani.(Thanks @Accel @avinashraghava for organising this!) 1)💡Entepreneurs are in the business of conviction. Believe in your idea & convince others of it too. Get good at the art of storytelling*.

(*As a marketing professional, I 💖 this underrated point! Customers & other stakeholders must relate to your business emotionally.)