With Dry January approaching, I figure this is as good a time as any to share that I’ve decided to go sober. I significantly cut my drinking in 2022, and I had my final drink on 12/12. (It was a margarita if you’re curious.) (1/15) I’ve never liked the word sober. One of its Oxford definitions is “make or become more serious, sensible, and solemn.” It implies that, perhaps, your previous behavior wasn’t so serious or sensible. It is, perhaps, an admission of a problem needing to be solved. (2/15)

Here’s a Haus update that’s not fun to share.

Our lead investor recently declined to move forward with our Series A that we were in the process of closing. Without them, we do not have the cash to support continued operations at this time. So now Haus is going through a process called an ABC. Essentially, the business stays operational for a short time while running through an accelerated sale process. Haus will continue to sell and ship product during this time.

Some quick rules of thumb for how to continue selling DTC right now with an unpredictable supply chain: Take orders only for what you can put in the mail today. If the customer can't receive it immediately, then you don't have a product to sell. Limit your available inventory accordingly.

Now you have two choices, pre-order or sold out. What to choose?

About a year ago, as I was breastfeeding my three-month-old and doing some market research, I had an idea.

Today, that idea is a real, venture-backed company. It’s called Haus.

medium.com/@helena/in-pur… As a techie/creative/photographer/mom, I bet the last thing you’d expect me to build next was a booze company. It’ll all make sense in a moment. Keep reading.