some more ramblings from working at @AnthropicAI.

I've been asked a few times what the single most important thing a growth marketer should be doing with AI that most aren't.

surprise, it's not just a single specific task. after running dozens of growth workflows through Claude, I think the useful stuff worth doing falls along four dimensions 🧵 1) Dimension 1: automate what you already do manually

high overhead, repetitive workflows like weekly reporting, copy variation brainstorming, pulling data from various sources into a slack msg, etc. this is where everyone starts and it saves real time. this one is the most explanatory because it's what everyone has been leveraging AI for already.

I would also argue it's also the least interesting because you're doing the same thing faster. you already knew what the output should look like before you started.

if you're a performance marketer, here's how I use a custom Claude Cowork plugin to manage Google Ads at @AnthropicAI. it connects to the Google Ads API via MCP, encodes my common paid search workflows into skills, and works on desktop and Dispatch. 1) my plugin ships with a few skills, including mining for search terms, budget optimizations, weekly reviews, etc. each one is a structured prompt with specific steps, evaluation criteria, and output formats based on my personal working style.