Artists / Managers: here are 5 ways you can implement artist development into your career: The lack of artist development in the music industry has been a hot topic over the last few years as virality and social media has catapulted artists and in some ways expedited what was once a long timeline to success.

Artists / Managers: here are 5 ways you can implement artist development into your career: The lack of artist development in the music industry has been a hot topic over the last few years as virality and social media has catapulted artists and in some ways expedited what was once a long timeline to success.

Here's why momentum in life and music is so important: Cambridge defines the non physics definition of momentum as “the quality that keeps an event developing or making progress after it has started”. It’s essentially building velocity or intensity of an action, task, event, behavior, etc.

Artists: You're about to release new music and going through your to-dos.

Now what?

Here's a 5-step DSP checklist to maximize your release: 1) Profile photos

When was the last time you updated your profile photos and banners across the different streaming platforms?

Every platform offers their own unique channel branding (some include banners, others don't) with their own formatting dimensions.

Artists/managers: it's important to be intentional with how you create the social content that accompanies your music.

Here are 5 things to consider when creating content for social to market your music: For the purpose of this thread, social content doesn't just mean music videos - it includes anything related to marketing your music (performance content, lifestyle footage, b-roll, etc).

I checked in with @BrianZisook (Co-Founder, SVP of Operations at Audiomack) and asked 6 questions related to emerging artists cutting through the noise, Audiomack's global footprint, & more.

Here's a few gems from Z: @BrianZisook 1) "You recently tweeted how challenging capturing an audience’s attention is. From your perspective, how do you see artists successfully doing that and capturing enough attention to break through?"

Z: Capturing attention is something anyone can do on the internet. (cont'd)

If Russ has done anything, it's build a fanbase that's invested in him as an artist.

During an Instagram live, he dropped gems on the importance of artists using their social media to build their brand.

Here's a few of my biggest takeaways: I'm not sure when the Instagram live took place but I saw a clip circulating online recently that communicated some really valuable takeaways.

I checked in with 5 music professionals working in A&R and asked them all the same questions:

"How do you see artist development continuing to evolve in 2023?

Is the stage you're looking to discover artists at changing at all?"

Here's their answers: 1) @Mvinestream - A&R, Def Jam / Management Partner, No Idle

"In 2023, I believe that producers and engineers will do a lot of the hands on artist development moving forward with respect to A&Rs / Mgmt roles. (cont'd)

I checked in with 5 artist development experts and asked them all the same question:

"With how quickly the landscape is changing, what do artists need to focus on for engaged community building in 2023?

How do you differentiate between IRL and digital?"

Here's their answers: 1) Naji Grampus - VP of Streaming & Strategy, Sony Orchard

"With a constantly shifting landscape it’s more important than ever to identify where your fans live and double down. If you’re seeing traction on Tik Tok, Twitch, Twitter, IG, go where your fans are. (cont'd)

THREAD: organic posting on Tik Tok is impacting the virality of songs more than you might think: Music Business Worldwide just published a new article covering a recent study by Contraband, a creative consulting agency.

The study analyzed what factors initially impacted / drove viral songs to pick up velocity on platform and the results are suprising.

Artists/managers: self distributing your own music can be overwhelming & confusing, but it doesn't have to be.

THREAD: here's 10 things you can look out for when handling your own music distribution. Note: this is a quick snapshot that only covers a few elements, but there's more to the full picture.

There's more nuances, ideas, & logistics that go into the distribution process.

This list is an abbreviated version.

Artists: focusing on building a system or blueprint you can SCALE will take you farther long term than just trying to catch viral moments.

Systems help you achieve consistency & longevity.

Here’s 3 examples of artists achieving success creating & scaling their own systems: Russ

For almost 2.5 years Russ released 1 song every single week without fail.

Releasing music that consistently significantly increases the odds of something connecting and ultimately, that consistency was the foundation for the success he’s built the past few years.