When he fled Communist Vietnam in 1979, death was certain if caught.

Today, his hot sauce is in 1 out of 10 American homes:

$150M revenue, no sales team & $0 in ad spend.

The incredible story of David Tran and Sriracha 🧵 1979: David Tran fled Vietnam with his family.
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His only possession? 100 ounces of gold hidden in cans of condensed milk to evade Communist authorities.

As a former Major in the South Vietnamese army, he knew discovery meant certain death.

That gold would change everything...

In 2012, Apple and Google went to war over maps.

Apple removed Google Maps from the iPhone & launched their own 'Maps' app.

But Apple Maps flopped so badly, Tim Cook had to publicly apologize.

Here's the full story 🧵 First, some context:

Since the iPhone's launch in 2007, Google Maps had been the default navigation app.

But by 2012, competition between iOS and Android was intensifying.

And maps weren't just a feature - they were the gateway to mobile users' data.

The breaking point?

In 2020, Apple and Fortnite went to war.

Epic Games (the creators of Fortnite) attempted to break the App Store's monopoly on 1 billion phones.

The result? A $70 billion lawsuit that transformed tech forever.

The shocking story of Epic Games vs Apple: 🧵 For years, Apple had a firm grip on the App Store. Any app wanting to reach iPhone users had to:

• Pay Apple 30% of all revenue
• Use Apple's payment system
• Follow Apple's strict rules

Until...

At 24, David Goggins weighed 297 pounds and couldn't run a mile.

Today, he's completed 60+ ultra-marathons and has a pull-ups world record.

He completed Navy SEAL Hell Week with a broken kneecap.

Here's what I learned from him (and his one principle that'll change your life): Born in 1975, Goggins faced unimaginable abuse.

His father beat him and his mother daily. He was forced to work at his father's roller-skating rink from 6 years old.

By age 8, he couldn't read. He had a stutter. He was obese.

But one day, everything changed:

Argentina's President just revealed shocking secrets about their media.

• Threatened to post damaging stories unless paid
• 85% of newspaper content is fabricated
• They attacked his hospitalized father

Here's Javier Milei's insane breakdown from the recent Lex Fridman pod🧵 Argentina's media landscape is rotten to the core:

"85% of what you read in Argentine newspapers is a lie," Milei told Lex.

Journalists invade privacy with drones, fabricate stories, and destroy reputations with impunity.

The evidence he shared was shocking:

Jeff Bezos killed Black Friday in 2008.

While other retailers fought for one-day sales...

Bezos turned it into a week-long phenomenon.

Now, it makes him over $5 billion a year.

Here's how Amazon rewrote the rules of retail:🧵 In 2008, Amazon was fighting for survival.

Picture this: Circuit City was declaring bankruptcy,

Borders was closing stores nationwide, and even Walmart's sales were dropping for the first time in history.

The retail apocalypse had begun...

Marc Andreessen just shocked the world on JRE.

He revealed the government is:

• Kicking people off banking networks
• Using NGOs to do their dirty work
• Secretly trying to control AI

I took a day to digest it all...

And these are the 11 things I can't stop thinking about: 1. The AI Takeover Plan

The Biden administration has been secretly meeting with AI companies.

Their message was chilling:

"Don't even bother starting AI companies. There will only be 2-3 approved companies, and we'll control them completely."

This isn't speculation. These were actual closed-door conversations.

While Jaguar's new rebrand is being publicly mocked by Elon Musk...

Oppenheimer's Oscar-winning cinematographer just dropped an ad for Volvo.

It broke every rule in marketing — and the internet can't stop talking about it.

Here's the full story (& why everyone's in awe)🧵 First, some context:

Jaguar just spent millions on their rebranding campaign.

No cars. Just models in vibrant clothes against futuristic backdrops.

Even Elon Musk mocked them.

But that was just the beginning...

By 2034, your 9-5 job will be extinct.

Everything could be so cheap you might not have to work anymore.

That's Marc Andreessen's latest prediction — the billionaire investor who predicted the rise of the internet in 1993.

Here's what he said next: Marc Andreessen's work is legendary.

He created the world's first widely used web browser — decades before most of us were born.

The internet today wouldn't be the same without him.

And since then?

He's predicted all the trends that shape our world today:

I couldn't believe this.

In 2020, Ryan Reynolds made the craziest business bet:

He bought the 3rd oldest soccer club in the world for $2.5M.

Everyone thought he was crazy. But what he did next changed sports forever...

Here's the incredible story🧵 2020 was a strange year.

While the world was locked down, Ryan Reynolds got an unexpected call:

His friend Rob McElhenney (creator of It's Always Sunny in Philadelphia) wanted him to... sponsor a Welsh football club?

Reynolds had a better idea:

This guy pulled off the biggest experiment in food history.

He infiltrated McDonald's, KFC, Pizza Hut & Taco Bell...

And convinced them to reimagine their entire menu.

Now, you see his "weird" food everywhere.

Here's the full story🧵 Ethan Brown grew up on his family's farm in Maryland.

His father was a professor and conservationist who taught him about agriculture and the natural world.

That early connection would spark a food revolution...

Jaguar just made the most expensive mistake of 2024.

They spent millions on a rebrand that erased 100 years of heritage.

Even Elon Musk is publicly mocking them.

Here's the fascinating reason behind the rebrand (& why it's driving the internet crazy): 🧵 The story starts in 1922.

William Lyons and William Walmsley had a vision: create motorcycles that embodied British elegance.

But it wasn't until 1935 that they made their first car.

The birth of an icon was about to begin...

In 2020, India banned TikTok overnight.

400 million users suddenly had nowhere to go.

Meanwhile, Instagram secretly plotted a $100B heist that would change social media forever...

The untold story of how Instagram stole TikTok's empire: 🧵 2018: A new app was taking over Gen Z's phones.

TikTok had mastered the art of addiction. With infinite scroll and AI-powered recommendations, they delivered the perfect dopamine hit.

Facebook watched in horror as teens abandoned Instagram.

Something had to change...

In 2011, Netflix increased their prices by 60%.

They lost 800,000 subscribers in 90 days. Their stock fell by 80%. Everyone thought they would die.

But it led Netflix to discover this ONE secret that transformed how you watch TV forever...

Here's the full story: Picture this:

It's 2010. Netflix is the king of DVD rentals.

Those iconic red envelopes are arriving in millions of mailboxes across America.

Life is good. Until one email changes everything...

Burberry burned $36,500,000 of clothes in one year.

Not because they couldn't sell them.

Because they didn't want YOU to have them.

The disturbing truth about luxury's dirtiest secret🧵
In 2018, a shocking line appeared in Burberry's annual report.

Most people missed it. But hidden in the financial statements was something disturbing:

The systematic destruction of £28.6M ($36.5M) of perfectly good merchandise.

And that was just the beginning...

Everyone thought Steve Jobs was insane in 2001...

When he opened brick-and-mortar stores.

Other tech companies had JUST closed 100s of branches. Dell was making BILLIONS selling PCs online.

But Jobs saw something no one else did...

The story behind the "Apple Store": 🧵
2001: The retail apocalypse was beginning.

Amazon was crushing traditional stores, Gateway was shuttering its locations, and Dell dominated with direct sales.

Apple held just 2.8% of the global computer market.

Then Jobs made an announcement that stunned Silicon Valley...

This is the beverage industry's biggest enemy.

While Coca-Cola, Pepsi & Nestlé spent millions on outdated methods...

Boxed Water built a $100M empire using methods they wouldn’t dream of.

The Boxed Water blueprint to blowing up any business is unmissable🧵 It started at a Lollapalooza concert in 2008.

Ben Gott was disgusted by the mountains of plastic bottles littering the ground.

Instead of just complaining, he had a crazy idea:

What if we sold water in milk cartons?

The man who heals what doctors can't:

Jordan Peterson.

It's impossible to be depressed after studying his ideas.

Here's his 6-step protocol for a lifetime of happiness: Meet the man who made philosophy go viral:

• His lectures get more views than Netflix shows
• Students wait hours to ask him questions
• His critics admit his ideas change lives

But his biggest discovery came unexpectedly:

In 2008, Starbucks was imploding.

Profits collapsed & their stock price had fallen by 80%.

Until they made ONE unexpected decision that would transform them into a $110 BILLION empire...

Here's the full story: First, we need to go back to 2000.

Howard Schultz, the man who built Starbucks, stepped down as CEO.

He remained as chairman, but handed daily operations to others.

What happened next was fascinating:

In 1987, McDonald's faced the biggest scandal in their history.

They launched "McDonald's Monopoly", which was an instant hit & boosted sales by 40%.

But what happened next changed the company forever.

Here's the full story:
The year was 1987. McDonald's had just revolutionized kids' meals with the Happy Meal.

Now they wanted something bigger. Something that would get everyone involved.

Their solution?

In 1972, Coca-Cola and Dr Pepper went head-to-head in one of the greatest battles in history.

Dr Pepper was becoming popular in the USA. So Coca-Cola tried to steal their recipe.

But what Dr Pepper did in response changed business forever...

Here's the full story:
Let's go back to 1885, Waco, Texas.

A pharmacist named Charles Alderton worked quietly at Morrison's Old Corner Drug Store.

During slow periods between prescriptions, Alderton experimented with soda flavors.

One day, he mixed what would become Dr. Pepper...