Donald Trump has the most powerful brand in the history of politics.

He used it to turn $1M into a $3 Billion empire.

And then to get in the White House...

Love him or hate him, he's the best marketer alive.

Everyone should learn how he did it 🧵 Trump's turned his name into a brand worth billions.

Then he leveraged it into political power.

His tactics, while controversial, offer valuable lessons in self-promotion and brand building.

Here are the key elements:

I couldn't believe this.

In 2020, Ryan Reynolds made the craziest business bet:

He bought the 3rd oldest soccer club in the world for $2.5M.

Everyone thought he was crazy. But what he did next changed sports forever...

Here's the incredible story🧵 2020 was a strange year.

While the world was locked down, Ryan Reynolds got an unexpected call:

His friend Rob McElhenney (creator of It's Always Sunny in Philadelphia) wanted him to... sponsor a Welsh football club?

Reynolds had a better idea:

Zuck just shocked the world on JRE.

He said the government "went after Meta from all sides."

They unleashed every agency they had – even ones with ZERO connection to tech.

Here's Zuck's shocking account of government overreach 🧵 First, let's set the stage:

Meta reaches 3.2 billion people every day.

That's more than a third of Earth's population.

This unprecedented reach shapes how billions communicate.

But with great reach comes intense scrutiny...

Notice how smartphones have gotten bigger over time?

Not because YOU want a larger screen...

But because THIS hidden secret lets companies charge more.

That's why Apple, Samsung, and Google keep doing it.

Here's the full story🧵 In 1983, the first mobile phone was a brick:

The Motorola DynaTAC 8000X.

2.425 pounds. 9 inches long. 30 minutes of talk time.

Then phones got smaller & smaller for 25 years.

Until 2007, when something changed everything:

Kodak invented the digital camera in 1975.

They owned all the patents. They had the brand, network, and the technology.

But Kodak still went bankrupt...

While the same invention made billions for others.

Here's how Kodak suffered the most painful lesson in business history🧵 Meet Steven Sasson, a 24-year-old electrical engineer at Kodak.

Fresh out of college, he was given a seemingly simple task:

Investigate whether CCDs (charged-coupled devices) could be used to create images.

Little did anyone know this would lead to one of the most revolutionary inventions in history...

The most expensive family feud in history:

A man was arrested as a Nazi spy.

He suspected his own BROTHER of reporting him.

Their thirst for revenge created a $300 BILLION empire & sparked the modern sneaker wars.

Here's the rollercoaster story of Adidas vs Puma 🧵 The story begins in a small German town in 1924.

Adolf (Adi) and Rudolf Dassler started a humble shoe company in their mother's laundry room.

They called it "Gebrüder Dassler Schuhfabrik" (Dassler Brothers Shoe Factory).

The brothers were polar opposites:

Waymo's market share is now equal to Lyft in SF.

In just 15 months, they've captured 22% of the rideshare market.

And they did it without a single human driver.

Here's how a Google side project became the future of transportation: 2009: Google launches a secretive self-driving car project.

Most thought it was another moonshot destined to fail.

After all, autonomous vehicles had been "5 years away" for decades.

But Google saw something others missed...

In 2015, GM declared war on Tesla.

They announced a revolutionary electric car months before Tesla could respond.

GM had bigger factories & decades more experience — but Tesla had ONE advantage that made everything else irrelevant...

Here's the full story: 2015 was a pivotal year for electric vehicles.

Tesla had delivered 50,580 cars, dominating premium EVs.

Meanwhile, GM was struggling, selling just 15,393 Volts and a handful of other EVs like the ELR and Spark.

The contrast was stark - and GM needed a game-changer:

Burberry burned $36,500,000 of clothes in one year.

Not because they couldn't sell them.

Because they didn't want YOU to have them.

The disturbing truth about luxury's dirtiest secret🧵
In 2018, a shocking line appeared in Burberry's annual report.

Most people missed it. But hidden in the financial statements was something disturbing:

The systematic destruction of £28.6M ($36.5M) of perfectly good merchandise.

And that was just the beginning...

In 2015, everyone thought Reddit would die.

Millions of users protested. It was the most toxic place on the internet.

9 years later, it's Gen-Z's favorite hangout site worth $12.5 Billion.

Here's how Reddit's turnaround achieved the impossible🧵 Reddit was a mess.

• Toxic communities rampant
• Hate speech was common
• Advertisers cautious

CEO Steve Huffman had a monumental task ahead: How do you clean up a platform known for its anything-goes attitude?

The answer: One controversial decision at a time...

In 1987, McDonald's created the perfect promotion.

Sales jumped 40% overnight.

Then a corrupt security chief saw a fatal flaw... And for 12 years, he orchestrated the biggest fraud in fast-food history.

The story of how one man brought McDonald's to its knees: The year was 1987. McDonald's had just revolutionized kids' meals with the Happy Meal.

Now they wanted something bigger. Something that would get everyone involved.

Their solution?

In 2014, Peter Thiel called Twitter "horribly mismanaged" with "a lot of weed-smoking going on".

Today, X has its fewest employees in 10 years and highest usage ever.

The Elon Effect is real.

Here's how he transformed X into one of the most efficient businesses ever: Let's rewind to 2014.

Peter Thiel, PayPal co-founder and tech oracle, drops a bombshell on CNBC:

"Twitter is horribly mismanaged—probably a lot of pot-smoking going on there."

Twitter's CEO at the time, responds with a joke about Doritos:

What stemmed this?

They were the fastest company EVER to hit a billion-dollar valuation.

Their revenue grew 22,000% in one year.

Then they refused Google's $6B acquisition offer.

Now, no one knows if they'll survive.

The crazy story of Groupon's meteoric rise — and devastating fall 🧵 2008: The financial crisis hits.

Businesses are desperate for customers.

Consumers are hunting for deals.

Enter Andrew Mason with a revolutionary idea:

What if we could guarantee businesses customers by offering massive group discounts?

This is the weirdest tax case in history...

Apple found a way to pay 0.005% tax while others paid 12.5%.

The EU demanded $13 billion in revenge.

But Ireland fought AGAINST receiving $13 billion in tax money.

This is the bizarre story that exposed Big Tech's biggest secret: Picture this: You're running the world's most valuable company.

You've built an empire worth trillions.

Then one day, the European Commission comes knocking with a €13 billion tax bill.

But that's exactly what happened to Apple in 2016...

This is the craziest stunt in business history...

In 2013, the truck industry was brutal: Every brand said they were the best.

Then Volvo created a legendary $4M video that neuroscientists studied for decades.

It changed advertising forever.

Here's the full story: The truck industry in 2013 was a battlefield of titans.

Every manufacturer claimed their trucks were the most stable, precise, and reliable.

But something was about to change everything...

In 2019, Amazon declared war on FedEx.

With one brutal move, Amazon cut FedEx out of its entire delivery network.

FedEx tried to get revenge by targeting Amazon's customers.

What happened next changed e-commerce forever.

Here's the full story 🧵 Let's rewind to 2018.

Amazon dominated e-commerce with net sales of $232 billion.

They controlled the market, but had one critical weakness:

They relied on FedEx for deliveries.

And Bezos was about to change that...

This decision shocked Silicon Valley:

Google, at its peak, decided to rebrand.

No one understood it at the time.

But that one move unlocked $100s of billions in value...

Here's the full story: See, Google had a problem:

It was trying to be everything at once - search engine, self-driving cars, anti-aging research, smart homes.

Investors couldn't track their money. Leaders were lost in bureaucracy.

The solution was radical:

The $9 billion battle that shook Silicon Valley:

Oracle claimed Google stole their code.

Google said they did it to encourage innovation.

The Supreme Court's decision shocked everyone...

Here's the copyright case that reshaped technology forever: 🧵 It started with a simple acquisition.

In 2010, Oracle bought Sun Microsystems, gaining ownership of the Java platform.

Within months of the acquisition, they discovered something that would
spark a decade-long legal battle.

And Google was in their crosshairs:

Notice how logos recently all look the same?

Not because it makes them look better...

But because of THIS psychological trick that manipulates your brain.

That's why Google, Microsoft, and Airbnb are all doing it.

Here's the full explanation:🧵 Your brain has a secret weakness.

Big Tech discovered it by accident.

Now Google, Microsoft, and PayPal are exploiting it to control how you think about their brands.

The science behind it is both brilliant and terrifying:

This guy found the secret to dominating any field.

• Chess prodigy aged 11
• Martial arts champ at 28
• Bestselling author at age 31

The world's elite pay millions for his advice.

Here's what you should learn from Josh Waitzkin (the Limitless Skill Blueprint):
Josh Waitzkin isn't your average coach.

He's a chess prodigy, martial arts world champion, and high-performance guru.

The movie "Searching for Bobby Fischer" was based on his life.

But his real superpower?

Robert Greene's ideas will make you immune to depression.

But his books average 500+ pages and take 100s of hours to read.

I curated his best ideas, so you don’t have to.

Here's his 5-step protocol for a lifetime of happiness: 1. Find Your Life's Task

You were born completely unique.

Your DNA has never existed before, nor will it ever exist again.

You are one of one - as is your life's purpose.

So why do we devote our lives to what society, our friends or our parents want from us?