How to build an agency that scales, fast.

I've built multiple $1m - $10m+ agencies.

This is my playbook 📖: This is a high-level guide.

You likely won't be able to copy/paste.

A lot is personal to my experience and network.

But this playbook works - I'm using it right now to launch @talentlanded

I start by looking for 3 key ingredients:

This is Ryan Reynolds.

Bet you didn't know he's nearly a BILLIONAIRE.

He's a marketing savant.

Companies he co-owns or has sold are worth ~$14+ billion

- F1 Team
- Football Club
- Alcohol brand
- Wireless provider
- Ad agency, etc, etc

His strategy is fascinating👇 Being an A-list actor just wasn’t enough for Ryan.

From charging $2M for the 1st Deadpool to making ~$300M after selling his Mint Mobile shares - our boy Ryan is one of the richest actors right now.

No wonder he’s always laughing…

This is Mike Cessario.

He turned Liquid Death into a $1.4 BILLION brand in a boring industry.

Mike sells water in beer cans & hires pornstars for ads.

Here's how he used branding to build a $1.4B water brand 🤘 Mike LIVES the Liquid Death brand.

He got the face of a random Liquid Death customer tattooed on his arm. The customer chugged a can of Liquid Death water in under 15 seconds for 365 days.

How to productize yourself and make $30k/mo

No course needed, I'll teach you for free: We're going to cover how to:

- Pick your niche
- Define your packages
- Decide what to charge
- Build your brand
- Create your portfolio
- Build your funnel
- Sell your first customer
- Delivering what you promised
- Scale

Creator-led brands did over $2 BILLION in sales last year

We are in the middle of the biggest SHIFT in consumer behavior.

- Beverages
- Beauty
- Fashion
- EVERYTHING

How creator-led brands are changing the game 👇 This shift is pretty evident from the MASSIVE rise in the number of creator-led brands launched in the last few years.

In fact, the pandemic brought the creators much closer to their audience. 👇

Ryan Reynolds is NOT just some celebrity selling booze.

He’s a marketing savant.

Companies he co-owns or has sold are valued at ~$14B+, including:

- F1 Team
- Football Club
- Alcohol brand
- Wireless provider
- Ad agency, etc, etc

His strategy is fascinating👇 Being an A-list actor just wasn’t cool enough for Ryan.

From charging $2M for the 1st Deadpool to making ~$300M after selling his Mint Mobile shares - our boy Ryan is one of the richest actors right now

No wonder he’s always laughing…

4 months ago we launched a productized agency.

Now we run 4 of them.

We’ll hit 8-figures this year.

And we’re going to launch 8 more.

This is the future of services.

Here's why: Traditional agency market is $320b+

What are the biggest weaknesses of agencies?

- Too slow.
- Too expensive.
- Too much bloat.
- Too little profitable.
- Too long of sales cycle.
- Too much mystery about process.

What if you disrupt all of that?

In just 3 years, The Rock has built the fastest-growing US Tequila brand worth $3.5B!!!

It's his ticket into the billionaires club.

Here's the breakdown of Teremana Tequila - a masterclass in marketing

(A thread🧵) Despite launching in 2020 (Covid), the brand has:

- Sold 1M cases in a year
- Investment from the world's largest premium liqueur brand💰
- Total valuation at $3.5B with Rock's est. 30% stake

Let's dig into what The Rock is REALLY cooking 👇

Look at this water bottle.

It does $43M in revenue with only 50 employees.

That's ~$860,000 per employee.

Barack Obama, Nicole Kidman, Justin Timberlake, & many celebrities can regularly be seen drinking it.

What makes this brand such a phenomenon? 🧵 Fiji Water is a "premium" water brand.

But... all water tastes the same?

How does Fiji sell at a 4x premium compared to competitors like Volvic that sell 100 ml of water for ~$0.12.

It's all about the power of BRAND.

Liquid Death is a $700M brand in an unsexy industry.

It sells water in beer-cans & gets pornstars for ads.

With an IPO planned, it’s becoming the fastest-growing non-alc. beverage.

How this 40-year-old entrepreneur built this $700M water brand.

(A 🧵) It's not just the fans who are obsessed, Mike Cessario, the CEO, is insane too!

Mike got the face of a random Liquid Death customer tattooed on his arm. The customer chugged a can of Liquid Death water in under 15 seconds for 365 days.

How to go from $0 to $120k/year in 60 days

I've built 7 & 8 figure agencies doing this

If you have a computer and a skill, you can do it👇 You'll learn:

Stage 1: $0- $10K
- Deciding what service to provide
- Building a Sales Engine

Stage 2: $10K - $100K and beyond
- Scaling Sales, Ops, Team

How to build an agency that scales, fast.

I've built multiple $1m - $10m+ agencies.

This is my playbook 📖: This is a high-level guide.

You likely won't be able to copy/paste.

A lot is personal to my experience and network.

But this playbook works - I'm using it right now to launch @SayHeyFriends 👇 later this month.

I start by looking for 3 key ingredients:

How to go from $0 to $120k/year in 60 days

I've built 7 & 8 figure agencies doing this

If you have a computer and a skill, you can do it👇 You'll learn:

Stage 1: $0- $10K
- Deciding what service to provide
- Building a Sales Engine

Stage 2: $10K - $100K and beyond
- Scaling Sales, Ops, Team

How to grow from $0 to $120k/year in 60 days

I have no course to sell you.

If you have a computer and a skill, you can do this👇 About me:

- Scaled agency to 8 figures in 2 years
- Just built multiple 7 figure agencies in last 3 months

I can teach you how to do this:

Stage 1: $0- $10k/mo
- Building a Sales Engine

Stage 2: $10k -> $100k/mo and beyond
- Scaling Sales, Ops, Team

These 13 tools power all of my 7-figure agencies.

They make running your business 10x easier: Everything you need to run a productized agency

- Biz ops
- Automations
- Manage customers + payments
- Make great creative
- Communicate Async

+ Some tools I use personally to run it all

How to productize yourself and make $30k/mo

No course needed, I'll teach you for free: We're going to cover how to:

- Pick your niche
- Define your packages
- Decide what to charge
- Build your brand
- Create your portfolio
- Build your funnel
- Sell your first customer
- Delivering what you promised
- Scale

Want to grow to 7-figures fast?

Start by automating everything.

Especially your sales.

The 6 most crucial automations powering our companies 👇 1/ Sales Automations

We capture leads 2 ways: Calendly to schedule calls, Typeform for waitlists.

Once submitted, a Zap sends the records to our master database, and then to Notion, which we use day-to-day.

We auto sort the company, lead value, assignee, and urgency.

Just hit $800k ARR for @useviralcuts

In only 2 weeks.

So many leads we had to start a waitlist...

Some of my favorite videos so far👇 @useviralcuts @practicalgolf is setting the golf world on fire with these crucial tips

My design agency made $135,000 in the first 30 days.

It's about to hit $250k/mo. $15k per client.

Here's how we did it 🚀 Glamorizing quick 6-figure revenues is cool and all

But you don't see a team working 14 hour days

Doing everything we can to sell, design, and recruit at the highest-level

It's tremendously hard work. While it might look easy on Twitter - it's not

Okay - let's go👇

I've built two 7-figure businesses in the last 45 days.

My 3rd is nearly there - it took 3 days. 🚀

More are coming.

$0 capital raised. $0 personally invested.

Steal my playbook 📖 Before we get into, you should know...

I'm cheating.

I've done this before.

After deciding not to sell my agency, Everest, for $11m last summer, I took a 6-month sabbatical.

Hibernating. Storing energy.

I knew whatever came next, I had to attack it with everything I had.

My newest agency, ViralCuts, is going to hit a $1m run rate within its first 30 days.

Here's a story about how I convinced @Codie_Sanchez and @thesamparr to come on a crazy journey with me... 1/ Let me explain how I'm going to be late to market and still win...

You see... Social media is full of the same boring videos.

Captions. Emojis. Bad B-roll. Yuck.

You deserve better content. So I built ViralCuts to provide it.

We make badass videos like this👇