Today I'm launching my new book 🎉

"The Path to Senior Product Designer" is an actionable guide to growing your UX design career.

Designers are obsessed with Figma and design systems while these are just a fraction of what companies look for in designers.

Cont >> I researched how 50+ companies evaluate designers and employees, including Etsy, Dropbox, Square, Figma, Zendesk, and Intercom.

In the book, I present actionable frameworks and tactics on 12 competencies top companies require designers to have >>

No designer was ever promoted for knowing every Figma trick.

And yet, most of the design discussions are around tools, plugins and visuals.

6 examples of higher leverage skills to grow as a designer: 1) Improve hiring processes of designers and beyond

Optimize the hiring funnel, whiteboard challenges, create better onboarding documentation, etc.

2) Mentor designers and other roles in the org to scale your knowledge and impact.

Great publicity stunt for small internet companies:

1. Buy a single billboard ad (it's cheap!)
2. Take a selfie with it and put it on Twitter/LinkedIn.
3. Get more engagement on social media than through the actual billboard. This billboard at a central underground station in Berlin is just $50/day 👇

Here is how TrustPilot uses dark patterns to make businesses stick even if they didn’t plan to 👇 Last week I decided to give TrustPilot a try. I created a new business page and shortly got my first 5-star review.

Now you'd expect my brand to have a 5-star rating, right? Well, TrustPilot believes it should be 3.7.