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Here is how TrustPilot uses dark patterns to make businesses stick even if they didn’t plan to 👇
Last week I decided to give TrustPilot a try. I created a new business page and shortly got my first 5-star review.
Now you'd expect my brand to have a 5-star rating, right? Well, TrustPilot believes it should be 3.7.
Turns out TrustPilot adds 7 reviews worth 3.5 stars by default. Although they don't tell you about it until you get your first review (dark pattern #1).
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