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Hype
@hypepartners
Hype, the Web3 Super Agency ⚡ We define the leading ecosystems in Web3 with cutting-edge community, creative and growth campaigns.
Mar 16, 2023 • 13 tweets • 5 min read
Salesforce just launched a new suite of tools aimed at getting brands into Web3 & NFTs.

In this thread, we’ll look at:

• What it does
• Supported blockchains
• Salesforce’s GTM strategy
• Where it fits within the Web3 ecosystem

Let’s dig into it 🧵 So what exactly does Salesforce’s so-called ‘Web3 Connect’ tools enable:

- Building branded NFT-powered loyalty programs
- Connecting blockchain & NFT data to existing CRM tools
- Minting and deploying branded NFTs
- Link on-chain data to customers
Mar 14, 2023 • 12 tweets • 3 min read
Sad news. Meta is phasing out its NFT features on Facebook & Instagram.

It’s a setback. But the future of Web3 is still bright.

Let’s talk about it and what it means for the Web3 ecosystem 🧵 Image The exact reasons aren’t yet clear, but the bottomline is that Meta has decided to focus on other ways to support creators, people & businesses for the time being.

Unfortunately, NFTs didn’t make the cut.

Feb 22, 2023 • 10 tweets • 3 min read
Why is Web3 marketing so hard?

It’s not. But it is complex.

That’s why our VP of Marketing @emilyxlai has created a new model that makes it a little simpler.

Introducing: The Web3 Marketing “Funnel” 🚀

Let’s get into it 🧵👇 Image When you think of a marketing funnel, you might have something like the graphic below in mind.

It’s a tried and tested methodology – and it will work just fine for most businesses.

But in Web3, things aren’t as straightforward. The “funnel” is more like a loop. Image
Jan 13, 2023 • 6 tweets • 2 min read
gm, time for the weekly news recap:

🖌 NFT artists are having a moment on Instagram
👑 The internet mocks Game of Thrones' NFTs
📱 Mint Mobile's latest ad was made by ChatGPT
🎾 Australia Open dives into the metaverse with Roblox
💰 Microsoft eyes $10B bet on OpenAI

Read on 👇 1/ Meta has been ramping up Web3 integrations and it seems its strategy is working.

Instagram recently enabled NFT sales directly on its platform and numerous artists are already selling out collections in a matter of seconds.

coindesk.com/web3/2023/01/1…
Dec 20, 2022 • 53 tweets • 4 min read
2022 has been a roller-coaster ride for Web3.

As we gear up for 2023, we’ve scoped out some of the bigger trends we expect to shape up over the next year.

Here are our 51 Web3 predictions for 2023 🧵👇 1/ There will be a 0-to-1 moment in DeFi user acquisition, with a new take on liquidity mining emerging.
Jul 29, 2021 • 24 tweets • 19 min read
1/
Europe is the third-largest region for crypto, although it has a high degree of fragmentation.

We created this guide to map the current state of the European industry and help founders explore top players and regulations that may shape the future of crypto in the Union. 2/
Europeans believe cryptos are here to stay. And, there is a growing female user base.

A @Coinmarketcap report shows most of the new female entrants in 2020 came from European countries (58.55%), with Greece leading the trend, followed by Romania, Portugal, and Ukraine.