A highly engaged audience accelerates growth, generates content & makes the process fun.
But most creators don't know the levers to pull to get there.
Here are 7 tactics to go from crickets to engagementπ
1οΈβ£ Engage w/ *Them* First
Instead of waiting for listeners to reach out to you, take the lead & kickstart the engagement yourself.
π Create a list of 10-15 of your best-fit listeners
π Follow them on their social
π Spend 10 min/day engaging w/ their content
Jul 21, 2022 β’ 28 tweets β’ 11 min read
Sooner or later your podcast's growth is going to plateau.
When it does, you can carry on & hope things get better.
Or you can find the reason & fix it.
Here are 5 common problems that cause good shows plateau & how to get around them π
1οΈβ£ Problem: Your Content/Audience Is Too Broad
Ironically, the biggest reason shows plateau is that they're trying to appeal to too many people.
Yes there are huge shows w/ mass appeal but by trying to emulate them, you're competing w/ them directly.
You can't win that battle.
Jul 14, 2022 β’ 11 tweets β’ 5 min read
Marketing strategies are like a new pair of shoes.
They need to be worn, walked around in, broken in & made your own before they start to work.
Don't quit a strategy too early just because it's uncomfortable for the first few steps
7οΈβ£ Chasing Shiny Objects
Most growth strategies follow an all-or-nothing rule.
Invest the time to understand & master them & you'll get phenomenal results.
Dabble around the edges & you'll get nothing.
If you want to succeed, then, you need to go all-in somewhere.
Jul 14, 2022 β’ 11 tweets β’ 3 min read
You're always looking for new tactics to add to your podcast strategy.
But your biggest opportunity for growth is actually to *stop* doing the things that are wasting your time & holding you back.
Here are common 10 podcast marketing mistakes to eliminate immediately:
1οΈβ£ Focusing on Promotion over Marketing
Most creators think of promotion & marketing as the same thing.
But they're different tasks w/ different purposes.
And most creators focus all their time on promotion... which doesn't actually result in growth.
Here's why:
Jun 2, 2022 β’ 19 tweets β’ 11 min read
Most podcasters use the wrong marketing tactics for the size of their audience.
And then they wonder why they're not growing.
Here's how to use the right tactics for the growth phase you're inπ
0-100 Podcast Listeners
This phase is defined by manual legwork that doesn't scale, like:
π 1:1 outreach to people who are interested in your topic
π Participating in community discussions related to your topic & sharing *where relevant*
But this phase isn't about growth...
Apr 26, 2022 β’ 5 tweets β’ 2 min read
Quick Podcast Tip #126
The most important podcast metric you've never thought of:
Average Time To Value (ATV)
In other words, how long does it take for a listener to get a taste of the thing they tuned in for in the first place.
Improving your ATV requires two things π
1. Understanding what listeners get out of your show.
Depending on your show, this will vary, but could include:
π Education
π Insight
π Entertainment
π Feeling seen
π And more
The best way to determine the value your show gives listeners is to hear from them directly.
Apr 22, 2022 β’ 36 tweets β’ 24 min read
This week I'll publish the 100th issue of my newsletter.
Over the past 2 years it's grown to 2000 subscribers & has become my most valuable activity in my business.
Here are 10 unconventional (+1 cliche but true) lessons I've learned to help you grow your own creative projects. 1/ Feed Yourself First
We're often told to serve our audience above all else.
But in my experience, creative projects have a *much* higher chance of succeeding when the act of creating them gets us something personally, before anyone else ever interacts with them.
Feb 11, 2022 β’ 8 tweets β’ 2 min read
Quick Podcast Tip #76
To grow your podcast there are 2 types of tasks you need to focus on.
But most creators spend all their time on just 1.
Which means it's no surprise that their shows don't grow... even when they're fantastic.
Here what you need to know.
π§΅
Podcast tasks can be divided into two categories: